The bigger your marketing team, the more need for clear and workable processes to plan marketing actions and marketing campaigns. Those who fail to do so risk misunderstandings and wasted time within the team. In this article, I describe which 5 crucial decisions you need to consider if you want to set up a complete and successful marketing planning process. After all, it is insufficient to set up a marketing planning process in Excel if your ambition is to optimise the planning processes within your team. What you need is a holistic view of marketing planning that covers all the different aspects of the planning process. I have translated these 5 crucial decisions into 5 concrete tips.