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Retail Marketing Planning - partly thanks to the breakthrough of omni-channel marketing - is becoming increasingly challenging. For retail marketing teams, the challenge is particularly acute:
Smart retail marketers realize that they become better themselves if the team works efficiently. Modern retail marketing teams therefore move away from fragmented planning and invest time and energy in centralizing planning for both marketing campaigns and always-on communication. Husky Marketing Planner is the tool to centralize planning in function of more overview, more insight and better reporting.
In this user story of MediaMarkt you get new insights to make retail marketing a well-oiled machine. You'll learn which pain points they were struggling with, which planning features they use the most and which personal benefits they experience thanks to Husky.
Streamlining our EU campaigns is incredibly important. In the past, we had a lot of miscommunication between marketing teams with international reach. That was before we got to know Husky. Now all the marketing data is in one central platform, which saves time and ensures clear agreements.
Klaas Salomons, Team Leader Brand Management Shimano Europe
At Husqvarna we have the ambition to align marketing planning in all European countries. After a thorough selection we chose Husky as our planning tool to successfully tackle this process. Within my digital team we will set up standards and processes to lay the foundation for a successful adoption in the group that consists of dozens of marketing teams in various European countries.
Mark Van Dijk, Digital Marketing Manager Gardena | Husqvarna