Marketing planning: Goodbye Excel, welcome digital tools

Who can’t work with Excel? Anyone can do that, can’t they? But is it also the most suitable tool for marketing planning? And what are the alternatives?

What you will read in this white paper:

  • Why Excel is so great
  • The main annoyances to Excel for marketing
  • Digital applications instead of Excel
  • Advantages of a digital tool
  • Digital marketing planner as nec plus ultra
  • 3 criteria of a professional marketing planning
  • Consequences of central, digital and multichannel marketing planning
  • 7 tips and pitfalls in rolling out digital tools in the marketing team