Blog for marketers and marketing teams

Researching and creating content is only a first step when it comes to whitepapers: publishing and promoting them is equally important. Make sure each whitepaper is easily accessible so that people can find it, download it, read it and become highly qualified leads in the process.

Strategic marketing choices belong in a written marketing plan, probably the most important document for every marketer who wants to work consistently and professionally. But how do you start with a strategic marketing plan?

Stress is all around us. We’ve talked about it a few times over the past couple of weeks and the biggest stress factor for us marketers seems to be productivity – or rather a lack of it. That’s why I’m giving you this quick and easy yet incredibly bold productivity tip: dare to turn off all notifications once in a while.

Project management for marketing managers: from nothing but pressure to no stress. In no time. Here’s how!

Using online tools also means managing passwords. How do you make your passwords strong and how do you safely share them with your team? Here’s my advice.

Brainstorming in silence. You should try it with your marketing colleagues. Instead of shouting your ideas, you write a few ideas down on paper and pass it on to your colleagues for their inspiration.

The marketing industry has never been so fascinating thanks to the new (digital) ways of communicating with clients and prospects. But there is a downside to it. The constant triggers we get from all kinds of digital media have drastically increased the risk of stress overload in marketing teams.  

Barbecook is a Belgian brand of charcoal and gas barbecues by the Saey Home & Garden holding. The family business with over 100 years experience in steel, barbecuing and heating is continuously working on innovation and has their main focus on the Benelux, France and Germany. In just a few weeks, Marketing Manager Lies Van Wyngene, has made a very successful transition from an Excel nightmare to fluent marketing management in Husky.

The biggest challenge for a marketeer? Not being more creative, but being able to keep more balls in the air. A better use of IT resources is the key to success.

Rarely has a sector questioned itself so much as that of marketing and advertising agencies. Many models have been created, ingloriously disposed of until declared completely dead. Every day somewhere in the world a new agency starts up that wants to do it “completely differently”. Old wine in new wineskins? Or is there more going on?