Rarely has a sector questioned itself so much as that of marketing and advertising agencies. Many models have been created, ingloriously disposed of until declared completely dead. Every day somewhere in the world a new agency starts up that wants to do it “completely differently”. Old wine in new wineskins? Or is there more going on?
You may have already noticed: Husky aims to make the work of marketers go smoother. To better respond to the needs of marketers, we conducted a market survey with the following research question: “What are the biggest problems for marketers and marketing teams?”
Every marketing manager should achieve one or more objectives. But when you ask them what goals they are striving for, the answer often remains vague. And when you ask which tool or document the results are collected in, they generally keep quiet.
Many marketing managers get nervous when they have to fix the price of their product or service. They do not dare to keep asking, find it difficult to find ‘the right price’ and certainly don’t dare to raise their prices for fear of losing customers or orders. The search for the ‘right price’ is therefore often a complex task.