The biggest challenge for a marketeer? Not being more creative, but being able to keep more balls in the air. A better use of IT resources is the key to success.
Rarely has a sector questioned itself so much as that of marketing and advertising agencies. Many models have been created, ingloriously disposed of until declared completely dead. Every day somewhere in the world a new agency starts up that wants to do it “completely differently”. Old wine in new wineskins? Or is there more going on?
You may have already noticed: Husky aims to make the work of marketers go smoother. To better respond to the needs of marketers, we conducted a market survey with the following research question: “What are the biggest problems for marketers and marketing teams?”
Many marketers use (or misuse) Excel for everything: to-do lists, budget tracking, page distribution of publications and also for planning their projects.
Every marketing manager should achieve one or more objectives. But when you ask them what goals they are striving for, the answer often remains vague. And when you ask which tool or document the results are collected in, they generally keep quiet.
Most marketers and marketing teams have a lot on their plates. To help them gain more control over their work, we have added Groups to Projects. Available now for everyone.
Many marketing managers get nervous when they have to fix the price of their product or service. They do not dare to keep asking, find it difficult to find ‘the right price’ and certainly don’t dare to raise their prices for fear of losing customers or orders. The search for the ‘right price’ is therefore often a complex task.
Anyone who sells complex products or services benefits from a demo video. It explains in barely one minute what your product or service can mean for the customer or prospect.
