Blog for marketers and marketing teams

April 14, 2017

What is social selling and does it actually work?

So social media is not only for marketing purposes? No, it’s not. Salespeople can use it too, it’s called social selling. It’s the digital age way for salespeople to connect with highly targeted prospects and build a personal relationship with them to gain trust and close deals.

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April 10, 2017

What are the biggest stumbling blocks for marketeers at publishing houses?

Find out what the biggest stumbling blocks are for marketeers at publishing houses and what marketing workflow management can do for them.

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March 31, 2017

Has marketing become too agile for remote work?

After years of working remotely, IBM’s marketing team is now called back to the office. The CMO wants them to have more impact, creativity and fun and, most importantly, believes that marketing has become too dynamic for telework.

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March 28, 2017

How well does your customer experience score?

Customer experience is a huge part of marketing and there’s no doubt it will become even bigger in the future. But how do these buzzwords ‘customer experience’ and ‘customer centric’ translate to your marketing organization and beyond? It’s a challenge many marketers are facing.

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March 24, 2017

Infographic: Kick stress out of your marketing team

Are you overwhelmed by your job as a marketer? This infographic gives you ways to reduce stress levels in your marketing team.

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March 16, 2017

Think about existing customers for a change

Marketing often focuses on getting new leads and customers, so why not think about existing customers for a change? They already love your brand and you know it.

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March 15, 2017

Event prepping: 9 steps towards exhibitor success

Planning to exhibit at industry events or conferences this year? Here’s your plan for exhibitor success!

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March 3, 2017

7 time management hacks for busy marketers

How efficient are you as a marketer? Are you making the most of your time? Let’s hack your time management skills!

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February 28, 2017

Video: die Keure found a tool that grasps the complexity of marketing

For die Keure’s marketing team, Husky brought great structure, efficient marketing meetings and, most importantly, a tool that understands exactly what marketing is all about.

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February 23, 2017

Recipe to whitepaper success: write, publish & promote

Researching and creating content is only a first step when it comes to whitepapers: publishing and promoting them is equally important. Make sure each whitepaper is easily accessible so that people can find it, download it, read it and become highly qualified leads in the process.

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