So social media is not only for marketing purposes? No, it’s not. Salespeople can use it too, it’s called social selling. It’s the digital age way for salespeople to connect with highly targeted prospects and build a personal relationship with them to gain trust and close deals.
After years of working remotely, IBM’s marketing team is now called back to the office. The CMO wants them to have more impact, creativity and fun and, most importantly, believes that marketing has become too dynamic for telework.
Customer experience is a huge part of marketing and there’s no doubt it will become even bigger in the future. But how do these buzzwords ‘customer experience’ and ‘customer centric’ translate to your marketing organization and beyond? It’s a challenge many marketers are facing.
Researching and creating content is only a first step when it comes to whitepapers: publishing and promoting them is equally important. Make sure each whitepaper is easily accessible so that people can find it, download it, read it and become highly qualified leads in the process.