Have you seen the movie ‘Being John Malkovich’? You don’t have to take ‘getting inside your customer’s head’ that literally. What should you do? Put your customer and his needs front and center, instead of your own product and service.
So social media is not only for marketing purposes? No, it’s not. Salespeople can use it too, it’s called social selling. It’s the digital age way for salespeople to connect with highly targeted prospects and build a personal relationship with them to gain trust and close deals.
After years of working remotely, IBM’s marketing team is now called back to the office. The CMO wants them to have more impact, creativity and fun and, most importantly, believes that marketing has become too dynamic for telework.
Customer experience is a huge part of marketing and there’s no doubt it will become even bigger in the future. But how do these buzzwords ‘customer experience’ and ‘customer centric’ translate to your marketing organization and beyond? It’s a challenge many marketers are facing.