Customer experience is a huge part of marketing and there’s no doubt it will become even bigger in the future. But how do these buzzwords ‘customer experience’ and ‘customer centric’ translate to your marketing organization and beyond? It’s a challenge many marketers are facing.
Marketing often focuses on getting new leads and customers, so why not think about existing customers for a change? They already love your brand and you know it.
For die Keure’s marketing team, Husky brought great structure, efficient marketing meetings and, most importantly, a tool that understands exactly what marketing is all about.
Researching and creating content is only a first step when it comes to whitepapers: publishing and promoting them is equally important. Make sure each whitepaper is easily accessible so that people can find it, download it, read it and become highly qualified leads in the process.
Strategic marketing choices belong in a written marketing plan, probably the most important document for every marketer who wants to work consistently and professionally. But how do you start with a strategic marketing plan?
Stress is all around us. We’ve talked about it a few times over the past couple of weeks and the biggest stress factor for us marketers seems to be productivity – or rather a lack of it. That’s why I’m giving you this quick and easy yet incredibly bold productivity tip: dare to turn off all notifications once in a while.
