Blog for marketers and marketing teams

September 25, 2017

More power for campaign planners

The last few months we have been working on the campaign calendar and are pleased that we can give a taste of it. More of that sweetness is coming soon. The campaign calendar has become more flexible, quicker, more useful and more insightful than ever.

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August 3, 2017

Performance-based marketing budget: ROI as the sole truth

Variable marketing budget: this may not sound logical to many companies, but if it’s performance-based marketing you’re after, this is the approach you should take.

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July 27, 2017

5 productivity tips in Husky

Copying projects surely is a huge time saver. In one go you copy alt tasks, campaigns, costs, KPIs and notes to a new project. But Husky has a few more time saving tricks up its sleeve.

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July 20, 2017

Marketing budget: is online overtaking offline?

If you believe what trend watchers say, you would be crazy if you were still spending part of your marketing budget on offline marketing. Is this reality? And is it realistic?

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July 6, 2017

Drawing up a marketing budget: how to get started

A marketing budget generally comprises 10% of the total costs. Does this apply to you as well? Why (or why not)?

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June 22, 2017

No notifications during the holidays

Planning to go on holiday? And can you let it go, all your work duties? Or only follow up on the most important emails?

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June 8, 2017

Easy tools to put data on a map

‘We need to put our company on the map’ is something that can be read in a marketing plan. Let’s do that, literally. And your customers, or your competitors.

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May 31, 2017

Copying projects and using templates

Do you organize events and webinars on a regular basis? Are you dealing with recurring publications? Do you want to standardize your product launches? We’ve got some great news for you!

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May 17, 2017

Statuses of projects, tasks and campaigns

Up till now, it was only possible to use statuses in the context of projects. But it also comes in handy to add a status to your tasks and campaigns. That’s why we’ve added it.

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