Jelle Sybesma works as an omnichannel consultant for the Dutch retailer HEMA. We will be speaking to him about such subjects as the role played by omnichannel in retail campaigns, the impact of the customer journey on omnichannel campaigns and the position of the customer card in an omnichannel strategy.
The last few months we have been working on the campaign calendar and are pleased that we can give a taste of it. More of that sweetness is coming soon. The campaign calendar has become more flexible, quicker, more useful and more insightful than ever.
Variable marketing budget: this may not sound logical to many companies, but if it’s performance-based marketing you’re after, this is the approach you should take.
Copying projects surely is a huge time saver. In one go you copy alt tasks, campaigns, costs, KPIs and notes to a new project. But Husky has a few more time saving tricks up its sleeve.
If you believe what trend watchers say, you would be crazy if you were still spending part of your marketing budget on offline marketing. Is this reality? And is it realistic?
‘We need to put our company on the map’ is something that can be read in a marketing plan. Let’s do that, literally. And your customers, or your competitors.
