The pressure is almost palpable in the weeks just before participating in a trade fair, one deadline following rapidly on another. These are stressful weeks in which plans often go awry for anyone who finds it difficult to get a good grasp on the planning. Nevertheless, there is no reason why marketing planning with regard to trade fairs should be difficult. A carefully compiled and rigorously executed trade fair plan will give you peace of mind and good returns, both during and after the trade fair. In this article, I will not only describe what a professional trade fair plan looks like, but how you can set to work with it in concrete terms.