Jelle Sybesma works as an omnichannel consultant for the Dutch retailer HEMA. We will be speaking to him about such subjects as the role played by omnichannel in retail campaigns, the impact of the customer journey on omnichannel campaigns and the position of the customer card in an omnichannel strategy.
The last few months we have been working on the campaign calendar and are pleased that we can give a taste of it. More of that sweetness is coming soon. The campaign calendar has become more flexible, quicker, more useful and more insightful than ever.