Blog for marketers and marketing teams

May 3, 2017

Project management software: Trello or Husky?

Project management tools come in all sorts. One of the most popular choices right now is Trello. You might wonder what makes Husky Marketing Planner different. Good question!

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April 25, 2017

Get inside your customer's head

Have you seen the movie ‘Being John Malkovich’? You don’t have to take ‘getting inside your customer’s head’ that literally. What should you do? Put your customer and his needs front and center, instead of your own product and service.

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April 18, 2017

Husky is no longer a puppy

We have been working really hard in the last few months and are now proudly announcing the new version of Husky. It has a new engine, a lot of small improvements and these important new features.

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April 14, 2017

What is social selling and does it actually work?

So social media is not only for marketing purposes? No, it’s not. Salespeople can use it too, it’s called social selling. It’s the digital age way for salespeople to connect with highly targeted prospects and build a personal relationship with them to gain trust and close deals.

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April 10, 2017

What are the biggest stumbling blocks for marketeers at publishing houses?

Find out what the biggest stumbling blocks are for marketeers at publishing houses and what marketing workflow management can do for them.

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March 31, 2017

Has marketing become too agile for remote work?

After years of working remotely, IBM’s marketing team is now called back to the office. The CMO wants them to have more impact, creativity and fun and, most importantly, believes that marketing has become too dynamic for telework.

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March 28, 2017

How well does your customer experience score?

Customer experience is a huge part of marketing and there’s no doubt it will become even bigger in the future. But how do these buzzwords ‘customer experience’ and ‘customer centric’ translate to your marketing organization and beyond? It’s a challenge many marketers are facing.

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March 24, 2017

Infographic: Kick stress out of your marketing team

Are you overwhelmed by your job as a marketer? This infographic gives you ways to reduce stress levels in your marketing team.

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March 16, 2017

Think about existing customers for a change

Marketing often focuses on getting new leads and customers, so why not think about existing customers for a change? They already love your brand and you know it.

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March 15, 2017

Event prepping: 9 steps towards exhibitor success

Planning to exhibit at industry events or conferences this year? Here’s your plan for exhibitor success!

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