Blog for marketers and marketing teams

A marketing manager must be able to look ahead, as well as look back and keep an eye on the details. On the one hand, they have to see the overall picture, but on the other hand, they have to make sure that everything proceeds without a hitch and make adjustments if necessary.

Planning, executing and following-up on communication has never been easier thanks to the new weekly calendar.

Social media teams or marketeers usually limit themselves, in practice, to conducting social media campaigns. Sounds logical. Still: this does not correspond closely enough to the world that your customers live in, who think and act in full omnichannel mode today. But how do you build a bridge between social media marketing and omnichannel marketing? How do you seamlessly integrate a social media campaign into an omnichannel campaign? And how do you make social media marketeers think outside the box and draw up integrated plans and schedules with colleagues that manage other complementary channels? In this article I will give you some answers, tips and advice on how to transform social media campaigns into omnichannel campaigns.

Not every company is the same. Not every marketing strategy is the same. Husky allows you to craft your marketing strategy according to your own insights.

Jelle Sybesma works as an omnichannel consultant for the Dutch retailer HEMA. We will be speaking to him about such subjects as the role played by omnichannel in retail campaigns, the impact of the customer journey on omnichannel campaigns and the position of the customer card in an omnichannel strategy.

Do you find it hard to structure your projects according to project groups? Good news! Now it’s possible to apply Tags to projects.

The last few months we have been working on the campaign calendar and are pleased that we can give a taste of it. More of that sweetness is coming soon. The campaign calendar has become more flexible, quicker, more useful and more insightful than ever.

Variable marketing budget: this may not sound logical to many companies, but if it’s performance-based marketing you’re after, this is the approach you should take.

Copying projects surely is a huge time saver. In one go you copy alt tasks, campaigns, costs, KPIs and notes to a new project. But Husky has a few more time saving tricks up its sleeve.

If you believe what trend watchers say, you would be crazy if you were still spending part of your marketing budget on offline marketing. Is this reality? And is it realistic?