Blog for marketers and marketing teams

November 9, 2018

Time tracking gives you new insights (and more money)

Time flies by, a well-known saying … But those who have a lot to deal with, never have time to spare. More productivity and a higher efficiency, that’s what marketers are dreaming about.

Read more
October 24, 2018

7 tips to optimise your marketing budget

A professional marketing budget is very important. For various reasons. One is undoubtedly reporting to the management. After all, marketing managers cannot afford to be speechless when discussing the budget with the management. Another reason to budget: better insight into historical, current or future projects and campaigns. Those who don’t budget are like a captain who sails blindly. But also think of ROI (Return On Investment) discussions.

Read more
October 16, 2018

6 trends for the communication plan of 2019

What shouldn’t be missing from your communication plan for 2019? What are the trends in marketing and communication? Analysis of dozens of communication plans shows 6 trends.

Read more
September 26, 2018

The perfect communication plan in 10 steps

Marketers are often being confronted with the challenge to set up a communication plan. It has to be written in function of the next year, because you’re new at your job, to create order in the current planning chaos, to get your team to work towards the same goals, or to streamline a new marketing project.

Read more
August 14, 2018

Participating in trade fairs: a trade fair plan for peace of mind and higher returns

The pressure is almost palpable in the weeks just before participating in a trade fair, one deadline following rapidly on another. These are stressful weeks in which plans often go awry for anyone who finds it difficult to get a good grasp on the planning. Nevertheless, there is no reason why marketing planning with regard to trade fairs should be difficult. A carefully compiled and rigorously executed trade fair plan will give you peace of mind and good returns, both during and after the trade fair. In this article, I will not only describe what a professional trade fair plan looks like, but how you can set to work with it in concrete terms.

Read more
July 6, 2018

Belgian tech entrepreneurs invest in marketing planner Husky

Husky Marketing Planner has recently increased its capital by €600,000 through an investment of the current management and tech entrepreneurs Guido Van der Schueren and Luc De Vos. Thanks to this investment the company can further invest in new product features, strengthen the sales and marketing team and prepare the project for becoming a European scale-up.

Read more
June 15, 2018

Marketing planning in the year 2018: an interview with the NIMA Marketing Tribune

Marketing planning is becoming more and more challenging. Not only the expansion of channels, but the practice of grouping teams in silos has made planning more difficult in terms of clarity. Modern campaigns demand an omnichannel approach. But how do you create an omnichannel plan? Peter Desmyttere, founder of Husky Marketing Planner, answers this question during an interview with the NIMA Marketing Tribune. You will find the entire interview below.

Read more
May 17, 2018

Marketing plan technology is like playing guitar

When I was a teenager, I wished I could play guitar and be just like my favorite rock heroes. All I needed was a good guitar. And if at all possible, a Gibson, because this was what my heroes played. Although my dream soon became reality, it quickly turned into a nightmare. It became clear that a professional guitar was no guarantee of good guitar playing, meaning that this impatient teenager gave up after many trials and tribulations.

Read more
May 15, 2018

What does a professional marketing plan look like?

… and how do you get started on one? We will give you clear answers to these questions, including links to concrete working documents, questionnaires and tools.

Read more
April 18, 2018

Macro, meso & micro planning
The multifocal glasses of a marketing manager

A marketing manager must be able to look ahead, as well as look back and keep an eye on the details. On the one hand, they have to see the overall picture, but on the other hand, they have to make sure that everything proceeds without a hitch and make adjustments if necessary.

Read more