Social media teams or marketeers usually limit themselves, in practice, to conducting social media campaigns. Sounds logical. Still: this does not correspond closely enough to the world that your customers live in, who think and act in full omnichannel mode today. But how do you build a bridge between social media marketing and omnichannel marketing? How do you seamlessly integrate a social media campaign into an omnichannel campaign? And how do you make social media marketeers think outside the box and draw up integrated plans and schedules with colleagues that manage other complementary channels? In this article I will give you some answers, tips and advice on how to transform social media campaigns into omnichannel campaigns.