Blog for marketers and marketing teams

Email marketing is undoubtedly an important part of your marketing approach. But on what day and at what time should you send out emails?

In this article, I zoom in on the structure and composition of a strategic marketing plan. You will learn which components it consists of, what is the most logical step-by-step plan and I offer you a template to start working on it immediately.

When determining your content planning, you will want to take into account what is going on among your target groups: the ‘top topicals’. Nice idea, but where do you start?

Is your marketing planning still in Excel or on a whiteboard? You may have encountered a number of problems and are now looking for a digital solution in the cloud. Maybe you are reluctant to convince your colleagues and management to invest in a digital tool that will simplify your work as a marketer and that of your colleagues. This article will assist you.

Great question! Do not only consider the cost of the software but also the time it takes you to change the way you work.

Brussels, December 2018. It is quiet at our stand during the annual marketing congress of BAM (Belgian Association of Marketing), the highlight for Belgian marketers. While sipping my coffee, I read the messages on the Twitter wall, a LED screen that rises metres high above the stands. “We want to get the marketer back in the boardroom”, is a tweet that passes by. 

Booyah! Budget in Husky is completely renewed. It is the result of a lot of thinking and conversations with our customers. On the one hand, budgeting marketing projects is now easier and more understandable, and on the other hand, the power users get extra capabilities to plan and follow up their marketing budget.

Time flies by, a well-known saying … But those who have a lot to deal with, never have time to spare. More productivity and a higher efficiency, that’s what marketers are dreaming about.

A professional marketing budget is very important. For various reasons. One is undoubtedly reporting to the management. After all, marketing managers cannot afford to be speechless when discussing the budget with the management. Another reason to budget: better insight into historical, current or future projects and campaigns. Those who don’t budget are like a captain who sails blindly. But also think of ROI (Return On Investment) discussions.

What shouldn’t be missing from your communication plan for 2019? What are the trends in marketing and communication? Analysis of dozens of communication plans shows 6 trends.