Blog for marketers and marketing teams

May 17, 2018

Marketing plan technology is like playing guitar

When I was a teenager, I wished I could play guitar and be just like my favorite rock heroes. All I needed was a good guitar. And if at all possible, a Gibson, because this was what my heroes played. Although my dream soon became reality, it quickly turned into a nightmare. It became clear that a professional guitar was no guarantee of good guitar playing, meaning that this impatient teenager gave up after many trials and tribulations.

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May 15, 2018

What does a professional marketing plan look like?

… and how do you get started on one? We will give you clear answers to these questions, including links to concrete working documents, questionnaires and tools.

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April 18, 2018

Macro, meso & micro planning
The multifocal glasses of a marketing manager

A marketing manager must be able to look ahead, as well as look back and keep an eye on the details. On the one hand, they have to see the overall picture, but on the other hand, they have to make sure that everything proceeds without a hitch and make adjustments if necessary.

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April 2, 2018

New in communication: weekly calendar, channels and moments

Planning, executing and following-up on communication has never been easier thanks to the new weekly calendar.

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March 13, 2018

Social media and Omnichannel marketing: how to build the bridge

Social media teams or marketeers usually limit themselves, in practice, to conducting social media campaigns. Sounds logical. Still: this does not correspond closely enough to the world that your customers live in, who think and act in full omnichannel mode today. But how do you build a bridge between social media marketing and omnichannel marketing? How do you seamlessly integrate a social media campaign into an omnichannel campaign? And how do you make social media marketeers think outside the box and draw up integrated plans and schedules with colleagues that manage other complementary channels? In this article I will give you some answers, tips and advice on how to transform social media campaigns into omnichannel campaigns.

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February 8, 2018

Your very own marketing strategy

Not every company is the same. Not every marketing strategy is the same. Husky allows you to craft your marketing strategy according to your own insights.

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December 17, 2017

Omnichannel in retail: an interview with Jelle Sybesma (HEMA)

Jelle Sybesma works as an omnichannel consultant for the Dutch retailer HEMA. We will be speaking to him about such subjects as the role played by omnichannel in retail campaigns, the impact of the customer journey on omnichannel campaigns and the position of the customer card in an omnichannel strategy.

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December 5, 2017

Tags on projects

Do you find it hard to structure your projects according to project groups? Good news! Now it’s possible to apply Tags to projects.

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September 25, 2017

More power for campaign planners

The last few months we have been working on the campaign calendar and are pleased that we can give a taste of it. More of that sweetness is coming soon. The campaign calendar has become more flexible, quicker, more useful and more insightful than ever.

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August 3, 2017

Performance-based marketing budget: ROI as the sole truth

Variable marketing budget: this may not sound logical to many companies, but if it’s performance-based marketing you’re after, this is the approach you should take.

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