Blog for marketers and marketing teams

September 26, 2018

The perfect communication plan in 10 steps

Marketers are often being confronted with the challenge to set up a communication plan. It has to be written in function of the next year, because you’re new at your job, to create order in the current planning chaos, to get your team to work towards the same goals, or to streamline a new marketing project.

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August 14, 2018

Participating in trade fairs: a trade fair plan for peace of mind and higher returns

The pressure is almost palpable in the weeks just before participating in a trade fair, one deadline following rapidly on another. These are stressful weeks in which plans often go awry for anyone who finds it difficult to get a good grasp on the planning. Nevertheless, there is no reason why marketing planning with regard to trade fairs should be difficult. A carefully compiled and rigorously executed trade fair plan will give you peace of mind and good returns, both during and after the trade fair. In this article, I will not only describe what a professional trade fair plan looks like, but how you can set to work with it in concrete terms.

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July 6, 2018

Belgian tech entrepreneurs invest in marketing planner Husky

Husky Marketing Planner has recently increased its capital by €600,000 through an investment of the current management and tech entrepreneurs Guido Van der Schueren and Luc De Vos. Thanks to this investment the company can further invest in new product features, strengthen the sales and marketing team and prepare the project for becoming a European scale-up.

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June 15, 2018

Marketing planning in the year 2018: an interview with the NIMA Marketing Tribune

Marketing planning is becoming more and more challenging. Not only the expansion of channels, but the practice of grouping teams in silos has made planning more difficult in terms of clarity. Modern campaigns demand an omnichannel approach. But how do you create an omnichannel plan? Peter Desmyttere, founder of Husky Marketing Planner, answers this question during an interview with the NIMA Marketing Tribune. You will find the entire interview below.

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May 17, 2018

Marketing plan technology is like playing guitar

When I was a teenager, I wished I could play guitar and be just like my favorite rock heroes. All I needed was a good guitar. And if at all possible, a Gibson, because this was what my heroes played. Although my dream soon became reality, it quickly turned into a nightmare. It became clear that a professional guitar was no guarantee of good guitar playing, meaning that this impatient teenager gave up after many trials and tribulations.

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May 15, 2018

What does a professional marketing plan look like?

… and how do you get started on one? We will give you clear answers to these questions, including links to concrete working documents, questionnaires and tools.

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April 18, 2018

Macro, meso & micro planning
The multifocal glasses of a marketing manager

A marketing manager must be able to look ahead, as well as look back and keep an eye on the details. On the one hand, they have to see the overall picture, but on the other hand, they have to make sure that everything proceeds without a hitch and make adjustments if necessary.

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April 2, 2018

New in communication: weekly calendar, channels and moments

Planning, executing and following-up on communication has never been easier thanks to the new weekly calendar.

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March 13, 2018

Social media and Omnichannel marketing: how to build the bridge

Social media teams or marketeers usually limit themselves, in practice, to conducting social media campaigns. Sounds logical. Still: this does not correspond closely enough to the world that your customers live in, who think and act in full omnichannel mode today. But how do you build a bridge between social media marketing and omnichannel marketing? How do you seamlessly integrate a social media campaign into an omnichannel campaign? And how do you make social media marketeers think outside the box and draw up integrated plans and schedules with colleagues that manage other complementary channels? In this article I will give you some answers, tips and advice on how to transform social media campaigns into omnichannel campaigns.

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February 8, 2018

Your very own marketing strategy

Not every company is the same. Not every marketing strategy is the same. Husky allows you to craft your marketing strategy according to your own insights.

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