Blog for marketers and marketing teams

January 16, 2019

How to write a strategic marketing plan

In this article, I zoom in on the structure and composition of a strategic marketing plan. You will learn which components it consists of, what is the most logical step-by-step plan and I offer you a template to start working on it immediately.

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January 9, 2019

Inspiring calendars for your content marketing

When determining your content planning, you will want to take into account what is going on among your target groups: the ‘top topicals’. Nice idea, but where do you start?

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December 18, 2018

How to convince colleagues and management to use marketing planning software

Is your marketing planning still in Excel or on a whiteboard? You may have encountered a number of problems and are now looking for a digital solution in the cloud. Maybe you are reluctant to convince your colleagues and management to invest in a digital tool that will simplify your work as a marketer and that of your colleagues. This article will assist you.

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December 18, 2018

What’s the cost of marketing planning software?

Great question! Do not only consider the cost of the software but also the time it takes you to change the way you work.

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December 11, 2018

The strategic marketing plan: the key to the boardroom

Brussels, December 2018. It is quiet at our stand during the annual marketing congress of BAM (Belgian Association of Marketing), the highlight for Belgian marketers. While sipping my coffee, I read the messages on the Twitter wall, a LED screen that rises metres high above the stands. “We want to get the marketer back in the boardroom”, is a tweet that passes by. 

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November 18, 2018

New budget capabilities in Husky

Booyah! Budget in Husky is completely renewed. It is the result of a lot of thinking and conversations with our customers. On the one hand, budgeting marketing projects is now easier and more understandable, and on the other hand, the power users get extra capabilities to plan and follow up their marketing budget.

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November 9, 2018

Time tracking gives you new insights (and more money)

Time flies by, a well-known saying … But those who have a lot to deal with, never have time to spare. More productivity and a higher efficiency, that’s what marketers are dreaming about.

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October 24, 2018

7 tips to optimise your marketing budget

A professional marketing budget is very important. For various reasons. One is undoubtedly reporting to the management. After all, marketing managers cannot afford to be speechless when discussing the budget with the management. Another reason to budget: better insight into historical, current or future projects and campaigns. Those who don’t budget are like a captain who sails blindly. But also think of ROI (Return On Investment) discussions.

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October 16, 2018

6 trends for the communication plan of 2019

What shouldn’t be missing from your communication plan for 2019? What are the trends in marketing and communication? Analysis of dozens of communication plans shows 6 trends.

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September 26, 2018

The perfect communication plan in 10 steps

Marketers are often being confronted with the challenge to set up a communication plan. It has to be written in function of the next year, because you’re new at your job, to create order in the current planning chaos, to get your team to work towards the same goals, or to streamline a new marketing project.

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