Great news for marketers: the budget they receive is no longer decreasing. A positive wind is blowing through the marketing landscape. Strikingly, marketers spend less on workers, paid media and marketing agencies. Almost one-third of the marketing budget goes to marketing technology.
Completing a project on time and within budget, while achieving the required quality level, is the essential task of a project manager. And, he(*) is consciously or unconsciously hindered from not succeeding in that mission. What does a project manager have to do to ensure that his project suffers as little inconvenience as possible?
At Husky, we often get the question if you can use our tool to set up a simple marketing calendar. ‘Simple’ usually means: like Excel, but with the advantages of a digital application. Of course you can! Let me show you the fastest way to set up such a calendar, and which parts it should include.
Marketers can no longer underestimate the role of content marketing. Content marketing means that a company translates its knowledge into relevant information for the target group via posts, blogs, videos, white papers, webinars etc.
In this article, I zoom in on the structure and composition of a strategic marketing plan. You will learn which components it consists of, what is the most logical step-by-step plan and I offer you a template to start working on it immediately.
Is your marketing planning still in Excel or on a whiteboard? You may have encountered a number of problems and are now looking for a digital solution in the cloud. Maybe you are reluctant to convince your colleagues and management to invest in a digital tool that will simplify your work as a marketer and that of your colleagues. This article will assist you.