Blog for marketers and marketing teams

June 13, 2019

10 most popular marketing functions

On the most popular job platform in Belgium (VDAB), we selected 500 recent marketing vacancies and analysed the job titles. It gives a good picture of how marketing teams are organised and for which marketing profiles companies mainly search. Interesting for those who are new to the job market or want to reorient themselves.

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May 21, 2019

7 pitfalls in marketing technology
and tips to overcome them

Do not underestimate the laws of marketing technology implementation. After all, the choice of a MarTech tool is just a choice. Afterwards, people and processes will determine success. There are few ‘bad’ tools within the landscape, but there are masses of inadequate implementations. In this article, I will list the most critical pitfalls in the implementation of marketing technology for you and immediately give tips on how to make a success of the set-up or implementation.

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May 15, 2019

The optimal campaign planning for retailers

Lately, we’ve had a lot of marketing teams at retailers knocking on our door to bring order to their planning chaos. In a multichannel world with a multitude of campaigns, they want to work as closely as possible with their marketing colleagues and external marketing agencies. They quickly clash with the limitations of spreadsheets and generic planning tools that do not provide an integrated view of different channels and campaigns.

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May 8, 2019

Marketing KPIs: which ones are really important?

You don’t know what a KPI is? No worries: KPI is the abbreviation of Key Performance Indicator. Or, in other words: what is the most important result to measure your success?

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May 3, 2019

7 Steps towards a Marketing KPI Dashboard

More than ever, marketing has the opportunity to prove its impact on business success. This article explains how marketers – thanks to a marketing KPI dashboard – will get the respect they deserve and take their place as an integral part of the machine that delivers leads, revenue, profit and growth. In 7 steps we will go through the logic and technique behind the KPI dashboard which will become a primary tool for monitoring and decision-making within the marketing team.

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April 12, 2019

How to avoid procrastination with more transparency in the marketing team

There is a difference between having too much work and therefore delaying something, and problematic procrastination. Those who have too much work have to make choices and thus change certain tasks from one deadline to another. Those who postpone tasks either know how to set their priorities (but fail to communicate them properly), or have difficulty in setting priorities and are therefore finding it difficult to complete things.

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April 4, 2019

How to redesign a marketing team omnichannel

Last year, a journalist from Retail Detail asked me about my vision on the marketing trends for 2018. At that time, I answered wholeheartedly: “omnichannel planning will be the most important challenge”. And, as it turns out in practice: the customer is completely ready for it. He or she thinks, acts, lives omnichannel. They want the same message and experience on every channel where they experience your brand message or communication.

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April 3, 2019

The starter's guide to digital marketing tools

Today’s MarTech landscape has expanded enormously. But which tools come in handy? Below I listed seven tools that are essential for every digital marketer and I give some tips on how to use them.

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March 14, 2019

Marketing budget: marketers increasingly spend on marketing technology

Great news for marketers: the budget they receive is no longer decreasing. A positive wind is blowing through the marketing landscape. Strikingly, marketers spend less on workers, paid media and marketing agencies. Almost one-third of the marketing budget goes to marketing technology.

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February 22, 2019

How to successfully manage projects in marketing

Completing a project on time and within budget, while achieving the required quality level, is the essential task of a project manager. And, he(*) is consciously or unconsciously hindered from not succeeding in that mission. What does a project manager have to do to ensure that his project suffers as little inconvenience as possible?

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