Blog for marketers and marketing teams

Live chatting is indispensable if you want to turn your website into an interactive communication tool. There’s no better way to prompt visitors on every page to enter into a dialog.

How do you put together an efficient marketing team? What do you do internally, what do you outsource? Due to recent developments in marketing the answer to that question is no longer that simple. That’s why we are happy to explain which specialists are indispensable within your dream team.

Husky centralises all marketing data for marketing teams and agencies. Because only programmers can handle APIs and it takes a lot of work to write and maintain integration for each web application, Zapier comes in extremely handy. It makes integrations with modern cloud software a piece of cake. 

Marketing agencies are ‘early adopters’ for digital marketing tools. Over the past few years, they have put a great deal of effort into digitising their organisation, much more than the marketing teams for which they develop actions and campaigns. There’s been a successful marriage between marketing agencies and marketing technology. However, the explosion of marketing technology providers, the fragmentation of the office landscape and the emerging digitisation of marketing teams (the clients of the agencies) are endangering that marriage. 

On the most popular job platform in Belgium (VDAB), we selected 500 recent marketing vacancies and analysed the job titles. It gives a good picture of how marketing teams are organised and for which marketing profiles companies mainly search. Interesting for those who are new to the job market or want to reorient themselves.

Do not underestimate the laws of marketing technology implementation. After all, the choice of a MarTech tool is just a choice. Afterwards, people and processes will determine success. There are few ‘bad’ tools within the landscape, but there are masses of inadequate implementations. In this article, I will list the most critical pitfalls in the implementation of marketing technology for you and immediately give tips on how to make a success of the set-up or implementation.

Lately, we’ve had a lot of marketing teams at retailers knocking on our door to bring order to their planning chaos. In a multichannel world with a multitude of campaigns, they want to work as closely as possible with their marketing colleagues and external marketing agencies. They quickly clash with the limitations of spreadsheets and generic planning tools that do not provide an integrated view of different channels and campaigns.

You don’t know what a KPI is? No worries: KPI is the abbreviation of Key Performance Indicator. Or, in other words: what is the most important result to measure your success?

More than ever, marketing has the opportunity to prove its impact on business success. This article explains how marketers – thanks to a marketing KPI dashboard – will get the respect they deserve and take their place as an integral part of the machine that delivers leads, revenue, profit and growth. In 7 steps we will go through the logic and technique behind the KPI dashboard which will become a primary tool for monitoring and decision-making within the marketing team.

There is a difference between having too much work and therefore delaying something, and problematic procrastination. Those who have too much work have to make choices and thus change certain tasks from one deadline to another. Those who postpone tasks either know how to set their priorities (but fail to communicate them properly), or have difficulty in setting priorities and are therefore finding it difficult to complete things.