Many marketers use (or abuse) Excel for everything: task lists, budget monitoring, page distribution of publications and also for planning their projects. Excel is without a doubt the global market leader for marketing planning tools. Doesn’t that sound crazy? A spreadsheet used by marketers as the tool for marketing planning?
Strategic marketing choices belong in a written marketing plan, probably the most important document for every marketer who wants to work consistently and professionally. But how do you start with a strategic marketing plan?
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