Blog for marketers and marketing teams

April 3, 2019

The starter's guide to digital marketing tools

Today’s MarTech landscape has expanded enormously. But which tools come in handy? Below I listed seven tools that are essential for every digital marketer and I give some tips on how to use them.

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March 14, 2019

Marketing budget: marketers increasingly spend on marketing technology

Great news for marketers: the budget they receive is no longer decreasing. A positive wind is blowing through the marketing landscape. Strikingly, marketers spend less on workers, paid media and marketing agencies. Almost one-third of the marketing budget goes to marketing technology.

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February 22, 2019

How to successfully manage projects in marketing

Completing a project on time and within budget, while achieving the required quality level, is the essential task of a project manager. And, he(*) is consciously or unconsciously hindered from not succeeding in that mission. What does a project manager have to do to ensure that his project suffers as little inconvenience as possible?

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February 12, 2019

Can I set up a marketing calendar in Husky?

At Husky, we often get the question if you can use our tool to set up a simple marketing calendar. ‘Simple’ usually means: like Excel, but with the advantages of a digital application. Of course you can! Let me show you the fastest way to set up such a calendar, and which parts it should include. 

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February 6, 2019

How do you set up a content marketing plan?

Marketers can no longer underestimate the role of content marketing. Content marketing means that a company translates its knowledge into relevant information for the target group via posts, blogs, videos, white papers, webinars etc.

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January 30, 2019

New: task lists save time

If you work in a structured way, you get more done in a day. Structure and Husky go hand in hand through marketing land, and therefore it is now possible to use templates for task lists.

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January 24, 2019

Email marketing campaigns: what's the perfect timing?

Email marketing is undoubtedly an important part of your marketing approach. But on what day and at what time should you send out emails?

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January 16, 2019

How to write a strategic marketing plan

In this article, I zoom in on the structure and composition of a strategic marketing plan. You will learn which components it consists of, what is the most logical step-by-step plan and I offer you a template to start working on it immediately.

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January 9, 2019

Inspiring calendars for your content marketing

When determining your content planning, you will want to take into account what is going on among your target groups: the ‘top topicals’. Nice idea, but where do you start?

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December 18, 2018

How to convince colleagues and management to use marketing planning software

Is your marketing planning still in Excel or on a whiteboard? You may have encountered a number of problems and are now looking for a digital solution in the cloud. Maybe you are reluctant to convince your colleagues and management to invest in a digital tool that will simplify your work as a marketer and that of your colleagues. This article will assist you.

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