Blog for marketers and marketing teams

Do you want to make the communication strategy visible to colleagues, management, stakeholders or customers? Then a written communication plan in Word or Powerpoint will not be enough for you. What you need is a 2-dimensional visualization of projects, channels and moments within a certain timeline. This is what most communication plans in Excel look like: a horizontal the timeline at the top (first dimension) and vertically on the left the projects, channels and moments.

Timesheets is a new feature within Husky. You use it to register hours according to projects. It is the first feature that was developed especially for marketing agencies.

If you’re going to use new collaboration software with your team, it’s best not to do it overnight. It doesn’t always have to be a week-long preliminary phase, but the better you prepare your first steps, the better the chances of success for increased productivity at team level. These 7 inspiring quotes are sure to help you with that.

Meeting discussions, comments on printed documents, replies to emails … marketers don’t just communicate with the market but also with each other. The way in which the internal communication within a marketing team proceeds is therefore a particularly difficult issue that leads to quite a few … discussions. However, communication about marketing planning issues also extends beyond the team. How do you communicate with freelancers, with key stakeholders, with management and, in the case of marketing agencies, with customers? In this article I review the most common techniques for streamlining the communication within and around marketing teams.

Marketers are confronted with graphic design almost every day. For example, the marketing agency provides designs for advertisements, brochures or mailings. A lot of teams also have a graphic designer or design department that supplies the marketers with graphic design for promotions and marketing campaigns. This entails a considerable flow of communication via email and PDF. One or more correction rounds are always started to bring the initial design to the approved version. In this article I will show how you can streamline the graphic approval process thanks to digital tools.

There are three ways to look at marketing investments. The first is to view them as a necessary evil, with the statement “we have no choice but to invest in marketing”. The second way is to consider marketing as a pillar for brand awareness and branding, as a life insurance policy to keep a company attractive for customers and prospects. The third way is to use marketing as an investment that pays off, that yields concrete results and in this way rolls out the red carpet for sales and business development. I wrote this article for those people who share that last vision.

Professional budgeting is essential in a modern marketing policy. It provides insight into budgeted costs, expected costs and real expenditure. Both at the macro level (plan, project, campaign. etc.) and within micro-budgeting (channels, specific timing, etc.). Marketers who have to manage without professional budgeting are blind in terms of budget, costs and ROI.

A day in the life of a marketer is like that of a juggler trying to keep colored plates up on different sticks. Writing blog posts, preparing events, updating websites, scheduling advertisements, placing social media posts, setting up meetings … These are just a few of the dozens of different tasks that a marketer sees in one day. Marketers are therefore masters of multitasking and can handle a multitude of different tasks in one day.

A communication plan answers the question “What do we communicate to put a project, campaign, product, event, brand, company … on the market?” It shows at a glance which mix of techniques you use to reach and convince the target group(s). The communication plan is therefore an indispensable document in a marketing context. But how do you approach this when different parties are involved in the planning process?

Today’s update means you can now block out the time for your Husky tasks in your calendar, so you can decide for yourself when to work on something. Next to seeing your tasks in a list, you can now also view them in a weekly calendar by employee.