Blog for marketers and marketing teams

The number of marketing tools (IT tools or marketing technology) for marketers and marketing teams has exploded in recent years. Read in this article which tools exist and how they relate to office software such as Microsoft365.

Marketers are often being confronted with the challenge to set up a communication plan. It has to be written in function of the next year, because you’re new at your job, to create order in the current planning chaos, to get your team to work towards the same goals, or to streamline a new marketing project.

When determining your content planning, you will want to take into account what is going on among your target groups: the ‘top topicals’. Nice idea, but where do you start?

Marketers have a varied job. For most of us, no single day looks exactly the same. But: marketeers also have a challenging job because they have to keep many different signs straight every day. They work within a marketing schedule that is sometimes stable and rigid, but can just as easily be changed quickly. The result? Marketeers carry out many different types of tasks in function of the implementation of the marketing planning. Does an e-newsletter have to be sent out? Then maybe 2 marketeers are at work, divided into 12 tasks or to do’s. Is there an event on the doorstep? Then an entire marketing team is almost involved through dozens of tasks, spread over several months.

Professional marketing project management is becoming an ever greater challenge within marketing teams and marketing departments. After all, the ad hoc organization of the average marketer today is no longer aligned with the complex marketing environment and ever-increasing pressure from above in the organization. I see 3 major drivers for marketing project management.

Marketers can no longer underestimate the role of content marketing. Content marketing means that a company translates its knowledge into relevant information for the target group via posts, blogs, videos, white papers, webinars etc.

Great news for marketers: the budget they receive is no longer decreasing. A positive wind is blowing through the marketing landscape. Strikingly, marketers spend less on workers, paid media and marketing agencies. Almost one-third of the marketing budget goes to marketing technology.

You don’t know what a KPI is? No worries: KPI is the abbreviation of Key Performance Indicator. Or, in other words: what is the most important result to measure your success?

The marketing profession is more exciting than ever, thanks to the many new (digital) techniques marketers are given to communicate with customers and prospects. However, there is a flip side to the coin.

A marketing manager must be able to look ahead, as well as look back and keep an eye on the details. On the one hand, they have to see the overall picture, but on the other hand, they have to make sure that everything proceeds without a hitch and make adjustments if necessary.