Blog for marketers and marketing teams

June 5, 2023

What types of marketing tasks exist?
Efficient task management is a must for any marketing team

Marketers have a varied job. For most of us, no single day looks exactly the same. But: marketeers also have a challenging job because they have to keep many different signs straight every day. They work within a marketing schedule that is sometimes stable and rigid, but can just as easily be changed quickly. The result? Marketeers carry out many different types of tasks in function of the implementation of the marketing planning. Does an e-newsletter have to be sent out? Then maybe 2 marketeers are at work, divided into 12 tasks or to do’s. Is there an event on the doorstep? Then an entire marketing team is almost involved through dozens of tasks, spread over several months.

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May 11, 2023

Marketing Project Management. 10 benefits.

Professional marketing project management is becoming an ever greater challenge within marketing teams and marketing departments. After all, the ad hoc organization of the average marketer today is no longer aligned with the complex marketing environment and ever-increasing pressure from above in the organization. I see 3 major drivers for marketing project management.

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February 3, 2023

How do you set up a content marketing plan?

Marketers can no longer underestimate the role of content marketing. Content marketing means that a company translates its knowledge into relevant information for the target group via posts, blogs, videos, white papers, webinars etc.

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