Every marketing manager should achieve one or more objectives. But when you ask them what goals they are striving for, the answer often remains vague. And when you ask which tool or document the results are collected in, they generally keep quiet.
Many marketing managers get nervous when they have to fix the price of their product or service. They do not dare to keep asking, find it difficult to find ‘the right price’ and certainly don’t dare to raise their prices for fear of losing customers or orders. The search for the ‘right price’ is therefore often a complex task.
Orakel from Retie (Belgium) is the largest European manufacturer of event materials. The company has several offices abroad, and exports to more than 30 countries. This month, Orakel opened a new office in South Africa.