Marketing team management: Asana or Husky?

Michiel Destoop
May 12, 2017
⏱ 3 min. read

Asana is one of the fastest-growing SaaS companies and helps teams join forces in order to do “great things”. In other words: to manage projects. Read the comparison between Asana and Husky here.

Sometimes we hear, in discussion with existing and prospective clients, that Asana is unable to fully satisfy a marketing team's demands. This week at a marketing conference we heard someone saying: "We tried working with Asana once, but it just wasn't right for us. We went back to our old method of using Excel files." That was before we presented our Husky demo ;)

Asana users who manage marketing projects are quickly faced with the lack of functionalities that you would normally be able to resolve only with Excel files. With all the disadvantages associated with this.

In an earlier article we created Comparison between Husky and the frequently used PM tool Trello. The most important differences apply here too: Asana was not developed specifically for marketeers and lacks a number of essential components. Additionally, it is purely an SaaS tool – which means that you can't count on support from local people in the marketing sector.

Let's make a detailed comparison with Husky. Asana is a project management tool whose use is limited to the management of projects and tasks. So what is lacking, or isn't good?

Campaign planning

In Asana you have to call campaigns projects. In Husky you can choose between the two. This article in our Help Center will give you some more detailed explanations.

In concrete terms, Husky allows you to place multiple campaigns within a single project and will also show you how long a campaign has been running. This is very interesting for planning advertisements, for example. It lets you see at a single glance when which advertisements have been planned.

In Asana the deadline of the project determines the start date of the campaign. In other words, you don't get an overview of all ongoing campaigns. Asana only helps you launch campaigns, but not with setting up a campaign plan or letting others know when which campaigns will run – or when a campaign is over and the moment has come for assessment or reactivation, if applicable.

How have we solved this? Campaigns and projects may be two separate things, but they are interconnected.

The campaign plan allow you to compile a visual – and functional – calendar that contains all the digital as well as analog communication that you send to multiple customers.

A project can contain one or more campaigns. And a single campaign can also contain multiple campaign dates. You can even allocate specific tasks to each campaign. You can immediately see which tasks still need to be performed – and when – in order to launch a specific campaign. Exactly what you need as a marketeer.

Marketing budget

Marketing is often accused of being a big spender: "The Sales Department ensures that the money comes in, while the Marketing Department just spends at all." Let's hope this is not the case!

But putting food on the table costs money and, therefore, a marketing manager needs to invest in communication. They also have to keep close watch on how his budget is being used. And what it yields…

Asana, however, doesn't let you keep track of this. You can link a budget to tasks with custom fields, but you can't do anything with the budgets, like adding them up or keeping track of your invoices and comparing them to your project budget. Husky, on the other hand, lets you immediately allocate budgets to campaign dates.


An attractive feature of Asana is the graphs illustrating the progress of a project. But wouldn't it be more interesting to determine for yourself what the most important results are that you want to measure: your monthly KPIs?

Or what the goals are for specific marketing projects and campaigns?

Asana, doesn't let you collect data there, but this function is available in Husky as a standard.


Asana is a good tool for managing your team's tasks. But… don't you want to take it one step further and manage not only your campaign plans and schedules, but your budgets and results, in an integrated system that is also locally supported by marketing experts? If you do, be sure to evaluate Husky.

Apply for a demo today, or Launch a trial period.

As soon as you get a taste of it you are going to want more ;)