At Husky, we often get the question if you can use our tool to set up a simple marketing calendar. ‘Simple’ usually means: like Excel, but with the advantages of a digital application. Of course you can! Let me show you the fastest way to set up such a calendar, and which parts it should include.
A marketing calendar is essential for every marketer. It provides an overview because all marketing actions in a certain period (usually a year) and for different projects come together on one schedule. For this, a marketing calendar in a planner like Husky does not differ that much from an Excel planning.
The added value of a digital planner is its insight. Do you want to filter to see only an event's timing, just the calendar of one colleague or only the schedule with Facebook ads? Then you have to be remarkably trained with Excel. Even a simple marketing calendar quickly becomes confusing if there are no filters.
Let's go through the different parts or 'layers' of a simple marketing calendar.
A marketing calendar consists of several layers. The top layer is project planning. Projects such as 'content marketing' or 'SEO' run throughout the whole year. Events are temporary projects, and often have a month's worth of timing.
Below I listed the different projects we use at Husky for our project group 'Digital marketing'. Feel free to use them as an inspiration, and supplement them with specific projects from your marketing plan.
When taking a closer look, you'll see that the starting date of each project can be defined. You can also add an end date.
Tip: Husky offers the possibility to copy projects. That comes in handy when specific projects return (for example an event, a fair or a campaign) and always follow a fixed structure.
The next step is to determine the different communication channels within each project. These channels look different per project. For an event, those include the event date, social media, direct mailing, printed invitations, internal communication, and so on.
In the different channels, you determine the moments when to communicate. The event date is fixed, the social media campaign may start a week before the event, and an email is sent to the participants the week before.
As you can see in the (fictitious) example, it is clear what happens and when it should happen. You can also assign specific colour codes to the communication moments so that you create a better overview of the status of the communication.
Until now, the communication calendar does not look that different from the Excel calendar. However, the added value of a digital planner is this:
A final step in creating your marketing calendar is to link it to your task list. In an Excel calendar, doing so is not easy. You will be forced to create an extra tab where you will lose the link with your schedule. In a digital planner like Husky, the tasks merge into the calendar. So everyone knows what to do and when to do it. Very simple, but also crucial for a great workflow. In the example below, you can see how a task is attached to a specific project in the calendar.
Tip: Our new feature allows you to save task lists as templates and reuse them.
There you go. With Husky, you can create a beautiful yet straightforward marketing calendar in no time. Would you like to try that out? Then start your free trial now.