How to introduce new team software?

Based on 7 inspirational quotes

Michiel Destoop
November 19, 2019
⏱ 3 min. read

If you’re going to use new collaboration software with your team, it’s best not to do it overnight. It doesn’t always have to be a week-long preliminary phase, but the better you prepare your first steps, the better the chances of success for increased productivity at team level. These 7 inspiring quotes are sure to help you with that.

"Goals are dreams with deadlines."
- Diana Scharf

What are the issues? What do you want to do with your team? Are the elements below the things you want to tick off?

  • More overview on the marketing and communication planning
  • Improved communication with all stakeholders about the marketing activities
  • Better reporting on performance and results

Then you should definitely take a closer look at Husky, because this digital marketing planner can help you with that.

Once the goals have been set, you have to pursue them further as well. Devise a plan of action, and dare to set deadlines. What are you going to do today? Where do you want to be after 1 week and after 1 month?

"One of the best ways to influence people is to make them feel important."
- Roy T. Bennett

Involve colleagues very quickly in your decision-making process and in the set-up of your account. Listen to them and let them decide how everything should be handled and set up. This makes it easy to get them on board. They will soon become the much-needed ambassadors to facilitate a smooth introduction to the other colleagues. 

"The greatest leader is not necessarily the one who does the greatest things. He is the one that gets the people to do the greatest things."
- Ronald Reagan

You need a frontrunner on your team. Someone who keeps the goals in mind, and makes everyone enthusiastic about the results that these innovations can deliver.

It certainly doesn't have to be the person who will use the tool the most. Although it shouldn't be an outsider either.

"You never change your life until you step out of your comfort zone; change begins at the end of your comfort zone."
- Roy T. Bennett

Because you've been doing it in a certain way for years doesn’t mean it is the best way to do it. Of course, you start from what you know, for example an Excel spreadsheet for your planning and e-mail for back and forth communication. But be open to a new way of working where you get to know new concepts such as channels and moments instead of rows and cells, or tags to make filtered views visible.

"Dripping water hollows out stone, not through force but through persistence."
- Ovid

Step by step. Not too much at once. For example, start with a small team to define the structure and way of working and then introduce it to more and more colleagues.

Or start with some of the functionalities. In our case, it's best to start using the communication calendar. Tasks, time registration, budget, results and notes can follow later.

"Failure is a bend in the road, not the end of the road. Learn from failure and keep moving forward."
- Roy T. Bennett

Dare to question your way of working and structure. It's not because you've made certain decisions in a setup phase that they're set in stone. It may be that there are new insights to do things differently in the end. But don't let this depend on the individual.

Also appeal to the expertise of others. How do colleagues in the company deal with similar change processes? How do people do it in your network? And what advice can you get from the supplier of the software? 

"The strength of the team is each individual member. The strength of each member is the team."
- Phil Jackson

In other words, the chain is only as strong as its weakest link. If you want to obtain 'one source of truth' for your marketing planning, everyone has to provide the necessary input. If elements are missing or are no longer up to date, then trust in the data melts away.

Therefore, clearly agree on what is expected from everyone, follow- up  on this and talk to each other about it.

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