For real Groupies

Michiel Destoop
September 22, 2016
⏱ 2 min. read
This article deals with functionality that might have evolved meanwhile. Check the Help Center for an actual overview, or request an online demo.

Most marketers and marketing teams have a lot on their plates. To help them gain more control over their work, we have added Groups to Projects. Available now for everyone.

The introduction of Groups is the first in a whole series of additional features that we are launching this Fall in Husky. Many of these new features are the result of feedback from users and from analyzing how Husky is actually used and how we can support marketing teams in their operations. So it is certainly worth contacting the support service with a question or suggestion.


Grouping marketing projects for more overview

The average number of active projects is currently just under 18 (with a peak of no less than 50 different projects!).

We leave it entirely up to you how you group this correctly. Because this can be different for every company and marketing organization. If you organize one event a year then it might be a bit over the top to create the group 'Events' for it. But if you have 12 to juggle with, it might well be worth creating that particular group for them.

A few ideas for grouping projects:

  • by target group (customers, prospects, key accounts, B2B, B2C …)
  • by type of media (online, print, earned, paid …)
  • by marketing activity (online, events, direct mail, marketing tools …)
  • by marketing approach (inbound, outbound)
  • by time (continuing projects, temporary projects, seasons, quarters…)
  • by business units
  • by product groups
  • by priority
  • by impact and effort (quick wins, major projects, fill ins, hard slogs - see The Action Priority Matrix)

There are, by the way, no limits on the number of groups (and not on the number of projects either). It is a good rule of thumb to limit the number of groups to 7 (and a maximum of 9) in accordance with the famous Miller's Law and the magical number 7. So it remains comprehensible for everybody's brain.


Not everything fits in a box.

You don't have to put every project in a group. Projects that are not assigned to a group are placed automatically in the special Individual projects group. In the overview that group is at the bottom and it doesn't follow the alphabetical logic of the other groups.

An important objective of Husky is to get something out of your head quickly and into the system. Hence it is possible to add tasks without first having to choose a project or a deadline. And that's why it's also possible to add projects without putting them in a group. When you have an idea, don't jot it down on a piece of paper that you are guaranteed to lose, instead put it straight into Husky. You can work out the details later.


What should you do with your existing projects?

All existing projects are automatically Independent projects. If you don't want to use any groups, you don't have to.

But just think about how you would group projects and make those groups. Then assign the projects to those groups. If you have already created a lot of projects, that takes a few minutes work, but then it feels like walking around in a tidy house ...

Marketing planning with Husky

Do you want to know more about Husky?

Read more posts about new product updates here or book a demo.