Excel is stupid ... as a marketing calendar

Peter Desmyttere
January 1, 2023
⏱ 1 min. read

Many marketers use (or abuse) Excel for everything: task lists, budget monitoring, page distribution of publications and also for planning their projects. Excel is without a doubt the global market leader for marketing planning tools. Doesn’t that sound crazy? A spreadsheet used by marketers as the tool for marketing planning?

To answer the previous question: no, that does not sound crazy. Excel may be a spreadsheet, but in no other tool is it so easy to create a marketing calendar. Each coloured block in such an Excel calendar is then a day, a week or a month and marketing and communication calendars are created in this way. They can even be printed and pasted together to serve as a guideline for all marketing campaigns for a whole year.

But Excel is stupid and doesn't know that a coloured block stands for a period, so it is very difficult to do the following things that you do expect from a calendar:

  • zooming in and out on a day, week or month level
  • know what's going on 'today' or next week
  • hang a task on a block
  • hang a file on a block
  • more interpretation or information attached to an item in the calendar
  • filtering the calendar
In a digital marketing calendar such as Husky, you combine the user-friendliness of a spreadsheet with the power of a digital tool.

Do you miss all this in your Excel marketing calendar? Then upgrade your marketing calendar from Excel to a digital marketing calendar. Tools like Husky have the same user-friendliness as Excel, but transform your 'static' Excel marketing calendar into 'dynamic' marketing planning. The planning module in Husky is therefore the ultimate tool for every marketer in every type of organisation. Based on feedback from users, we are constantly improving and expanding the possibilities of the calendar. At the same time, we strive for simplicity, overview and user-friendliness.

As a digital tool, Husky can go even further. For example, do you want an integration between your Outlook calendar and the marketing calendar in Husky? That's possible! In this way, we go a step further each time and make the planning even smarter by attaching tasks, comments, files and budgets.

Personal demo

The recommended way to discover Husky quickly and professionally.

Demo by a marketer with experience in marketing planning. After the demo we will customize Husky for your trial period.

Peter Desmyttere

Book now

Free trial

Ideal to get started with your marketing planning after a demo.

The previous demo is not mandatory, but it is recommended.

Trial period lasts 14 days, all functions are available. 

No automatic renewal or subscription, trial period is 100% non-binding and stops automatically.

Start free trial period

This website is using cookies to provide a good browsing experience
These include essential cookies that are necessary for the operation of the site, as well as others that are used only for anonymous statistical purposes, for comfort settings or to display personalized content. You can decide for yourself which categories you want to allow. Please note that based on your settings, not all functions of the website may be available.
This website is using cookies to provide a good browsing experience
These include essential cookies that are necessary for the operation of the site, as well as others that are used only for anonymous statistical purposes, for comfort settings or to display personalized content. You can decide for yourself which categories you want to allow. Please note that based on your settings, not all functions of the website may be available.
Your cookie preferences have been saved.