Planning, executing and following-up on communication has never been easier thanks to the new weekly calendar.
As of today, the section with the communication planning is no longer called "Campaigns", but instead, it goes by the name "Communication". Sound logical, and that's what we wanted to achieve...
Why change the name? In conversations with marketers that have been using Husky for a while and those that are taking it into consideration, we've noticed that their "marketing campaigns" were, in fact, our "Projects" and what they were putting into our "Campaigns" were in fact communication channels.
|Campaigns||Communication||Navigation in the left column and on top of each project|
|Campaigns||Channels||Horizontal rows in Communication|
|Campaign dates||Moments||Colored bars and blocks in Communication|
By changing the names we've also made the difference between Communication and Tasks more clearer.
To make that planned communication a reality, you need to complete tasks. That's why you can add tasks related to Channels and Moments. They also end up in your tasks list of the project.
Before, you could already see your communication in a stretch of 4 weeks and for an entire year, but now that has been complemented by the week overview. We know you're going to love it. It will help you in the day-to-day execution and follow-up of the marketing communication.
On the weekly calendar, you see which communication moments are planned for the week. The status colors will tell you in which phase the execution of the communication is. Do you want to know more about the Moment, or change the dates, then you click on the title and the sidebar appears.
Viewable on every Moment:
The weekly calendar is available in the section Communication of a project, of the entire plan and across plans. When multiple projects are displayed, the moments are grouped per project.
And of course, you can filter the communication planning so you only see your communication moments, with a specified status and/or tag, and/or within a specified project group.