More power for campaign planners

Michiel Destoop
September 25, 2017
⏱ 2 min. read
This article deals with functionality that might have evolved meanwhile. Check the Help Center for an actual overview, or request an online demo.

The last few months we have been working on the campaign calendar and are pleased that we can give a taste of it. More of that sweetness is coming soon. The campaign calendar has become more flexible, quicker, more useful and more insightful than ever.

New features and improvements are available on 4 levels:

  • Participants
  • Tags
  • 4 weeks standard
  • Filtering

Participants

Until now you only had the responsible for a campaign. Now you can also attach participants to them. It still is clear who is responsible, but now you can make clear who is also needed for the campaign to succeed. That makes it very useful to filter the campaigns calendar to only see your own campaigns. Especially in larger teams that's a welcome feature.

Participants are known users within a project, so you can also add project members as participants. You can add participants in the sidebar of your campaign.

Tags

More flexibility in displaying your campaign calendar is achieved by the means of tags. Ideal for your planning in advance and for your reports afterward.

Some ideas on how you could be using tags in the campaign calendar

  • channels
  • personas
  • target groups
  • regions/countries
  • product groups
  • products

In order to prevent to make a mess of your tags, it's best to think it through first. That's why we've created a central tag manager for each plan. The Tag manager can be found in the upper left corner at the settings of your plan.

That's where you create new tags and group them in tag groups. Of course you can rename and delete them.

Each campaign can be given one of more tags. But you can also give specific campaign dates a tag, for extra flexibility. For instance you have your campaign Blog and each blog article has a seperate campaign date. The blog category can be added as a tag. Or you could have an overview on your Facebook ad campaigns. 

4 weeks default

We've noticed that marketers are very much focused on the near future. That's why we've changed the default yearly view into a 4 weeks view:

  • last week
  • this week
  • next 2 weeks

Of course you can move your view one week at a time, in the past and in the future. Click on the arrows or click-and-drag the entire campaign calendar.
For power users: you can go to a specific week by adjusting the week number in the URL.

Do you want to hove more overview, than you can change your filter settings to see the entire year. Every column is a week then.

Which projects/campaigns do you see in your campaign calendar?

  • Projects with campaigns. Quite obvious.
  • Projects where the time frame is important. Start and end dates are not required in projects. When you do set either of them, we'll take that into account for your projects. If your project only starts over 2 months, then the project with those campaigns won't be visible looking at the 4 weeks view.
  • With active projects all campaigns are shown, even if they don't have a campaign date in the current timeframe, so it's easy to add new dates to them. Furthermore, it's interesting to see that nothing has been planned yet.

Extensive filtering options

Let's have a look at all campaigns where I'm involved, within the project group Events, with the statuses 'not started' and 'in progress', and with the tags Premium (product) and Fixer Felix (persona).

Boom! With the new filter bar that's easy as pie.

Husky will remember your latest filter settings for your next session. Good dog.

Take control of your marketing communication with Husky

Do you want to know why Husky can be an asset to all your communication? 

Read more about marketing communication here or start your free trial today.