Blog for marketers and marketing teams

September 23, 2020

Does a Marketing Planning Tool help you to obtain an ISO certificate?

Companies that go for an ISO certificate often need the support of the marketing department. Marketing is usually involved in achieving ISO-9001 (for quality) and ISO14001 (for the environment). In these cases, the company is thoroughly audited on 4 critical processes in the company: sales, marketing, production and logistics. For the marketing department, obtaining an ISO standard is a significant stress test. After all, the ISO auditors then look for processes within the marketing team. They look for evidence that the marketing team is so well organised that it is not dependent on one or more people, but that it relies entirely on well-founded processes that ensure that the team continues to run professionally when strategic team members are absent, sick, fired or left. The use of martech tools, such as Husky, is a terrible bonus in ISO processes. In this article, I explain why on the basis of a concrete case.

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February 28, 2017

Video: die Keure found a tool that grasps the complexity of marketing

For die Keure’s marketing team, Husky brought great structure, efficient marketing meetings and, most importantly, a tool that understands exactly what marketing is all about.

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January 26, 2017

Barbecook's marketers escaped from Excel hell

Barbecook is a Belgian brand of charcoal and gas barbecues by the Saey Home & Garden holding. The family business with over 100 years experience in steel, barbecuing and heating is continuously working on innovation and has their main focus on the Benelux, France and Germany. In just a few weeks, Marketing Manager Lies Van Wyngene, has made a very successful transition from an Excel nightmare to fluent marketing management in Husky.

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