Blog for marketers and marketing teams

October 8, 2019

How to share your marketing strategy with others
Build the foundations of success together

Marketing is more than setting up and managing promotions and campaigns. The success of operational marketing projects is determined by the quality of the strategy that serves as the basis for the implementation. Operational marketing success based on a weak marketing strategy is rare, you know. Good marketers therefore not only execute, they also think about the strategy that must lead to success. Professional marketers go one step further: they define the strategy, document and substantiate it and share it with their colleagues, marketing agency, customers and management. In this way the defined strategy becomes even stronger thanks to the shared insights. In this article I give you some tips and techniques for sharing a defined marketing strategy with other people.

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October 7, 2019

How to share your marketing discussions with others
Get rid of that email overload

Meeting discussions, comments on printed documents, replies to emails … marketers don’t just communicate with the market but also with each other. The way in which the internal communication within a marketing team proceeds is therefore a particularly difficult issue that leads to quite a few … discussions. However, communication about marketing planning issues also extends beyond the team. How do you communicate with freelancers, with key stakeholders, with management and, in the case of marketing agencies, with customers? In this article I review the most common techniques for streamlining the communication within and around marketing teams.

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October 3, 2019

How to share your graphic design with others
Streamlined from design to "ready for publication"

Marketers are confronted with graphic design almost every day. For example, the marketing agency provides designs for advertisements, brochures or mailings. A lot of teams also have a graphic designer or design department that supplies the marketers with graphic design for promotions and marketing campaigns. This entails a considerable flow of communication via email and PDF. One or more correction rounds are always started to bring the initial design to the approved version. In this article I will show how you can streamline the graphic approval process thanks to digital tools.

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September 30, 2019

How to share your marketing results with others
Motivate colleagues, management and stakeholders with figures

There are three ways to look at marketing investments. The first is to view them as a necessary evil, with the statement “we have no choice but to invest in marketing”. The second way is to consider marketing as a pillar for brand awareness and branding, as a life insurance policy to keep a company attractive for customers and prospects. The third way is to use marketing as an investment that pays off, that yields concrete results and in this way rolls out the red carpet for sales and business development. I wrote this article for those people who share that last vision.

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September 24, 2019

How to share your marketing budget with others
The more transparent the marketing budget, the more shareable it is

Professional budgeting is essential in a modern marketing policy. It provides insight into budgeted costs, expected costs and real expenditure. Both at the macro level (plan, project, campaign. etc.) and within micro-budgeting (channels, specific timing, etc.). Marketers who have to manage without professional budgeting are blind in terms of budget, costs and ROI.

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September 18, 2019

How to share marketing tasks with others
All working towards the same goal!

A day in the life of a marketer is like that of a juggler trying to keep colored plates up on different sticks. Writing blog posts, preparing events, updating websites, scheduling advertisements, placing social media posts, setting up meetings … These are just a few of the dozens of different tasks that a marketer sees in one day. Marketers are therefore masters of multitasking and can handle a multitude of different tasks in one day.

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September 11, 2019

How to share a communication plan with others
Bring all stakeholders together in one planning logic

A communication plan answers the question “What do we communicate to put a project, campaign, product, event, brand, company … on the market?” It shows at a glance which mix of techniques you use to reach and convince the target group(s). The communication plan is therefore an indispensable document in a marketing context. But how do you approach this when different parties are involved in the planning process?

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August 19, 2019

Marketing planning shared between marketing agency and marketing team
From utopia to reality

Marketing agencies and marketing teams work together on campaigns and marketing projects. But how far does “together” extend? In practice, after a briefing, the agency starts working internally, reporting and planning via mail, Excel, pdf and meetings. The one party, the agency, executes; the other party, the client, gives feedback. This is repeated until the campaign or project is completed. This works great for creative projects such as rebranding. But what if the agency actively participates in campaigns, for example for content, advertising or PR? Should “together” not really be “together”, in a shared marketing planning? Utopia according to one, because an agency organization does not correspond to a team organization with a client. Hard reality according to us, because marketing technology offers perfect solutions.

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July 15, 2019

5 indispensable competencies in a marketing team
How to build your marketing dream team

How do you put together an efficient marketing team? What do you do internally, what do you outsource? Due to recent developments in marketing the answer to that question is no longer that simple. That’s why we are happy to explain which specialists are indispensable within your dream team.

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May 5, 2017

Top-notch or topless meetings - the path to meeting more efficiently

I admit: I’m only human. ‘Topless meetings’ spurred up my imagination when it appeared on my LinkedIn-stream of updates: “Topless meetings are the new trend”.

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