Blog for marketers and marketing teams

February 12, 2019

Can I set up a marketing calendar in Husky?

At Husky, we often get the question if you can use our tool to set up a simple marketing calendar. ‘Simple’ usually means: like Excel, but with the advantages of a digital application. Of course you can! Let me show you the fastest way to set up such a calendar, and which parts it should include. 

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February 6, 2019

How do you set up a content marketing plan?

Marketers can no longer underestimate the role of content marketing. Content marketing means that a company translates its knowledge into relevant information for the target group via posts, blogs, videos, white papers, webinars etc.

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January 16, 2019

How to write a strategic marketing plan

In this article, I zoom in on the structure and composition of a strategic marketing plan. You will learn which components it consists of and what is the most logical step-by-step plan.

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December 11, 2018

The strategic marketing plan: the key to the boardroom

Brussels, December 2018. It is quiet at our stand during the annual marketing congress of BAM (Belgian Association of Marketing), the highlight for Belgian marketers. While sipping my coffee, I read the messages on the Twitter wall, a LED screen that rises metres high above the stands. “We want to get the marketer back in the boardroom”, is a tweet that passes by. 

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June 15, 2018

Marketing planning in the year 2018: an interview with the NIMA Marketing Tribune

Marketing planning is becoming more and more challenging. Not only the expansion of channels, but the practice of grouping teams in silos has made planning more difficult in terms of clarity. Modern campaigns demand an omnichannel approach. But how do you create an omnichannel plan? Peter Desmyttere, founder of Husky Marketing Planner, answers this question during an interview with the NIMA Marketing Tribune. You will find the entire interview below.

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May 17, 2018

Marketing plan technology is like playing guitar

When I was a teenager, I wished I could play guitar and be just like my favorite rock heroes. All I needed was a good guitar. And if at all possible, a Gibson, because this was what my heroes played. Although my dream soon became reality, it quickly turned into a nightmare. It became clear that a professional guitar was no guarantee of good guitar playing, meaning that this impatient teenager gave up after many trials and tribulations.

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May 15, 2018

What does a professional marketing plan look like?

… and how do you get started on one? We will give you clear answers to these questions, including links to concrete working documents, questionnaires and tools.

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February 8, 2018

Your very own marketing strategy

Not every company is the same. Not every marketing strategy is the same. Husky allows you to craft your marketing strategy according to your own insights.

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April 25, 2017

Get inside your customer's head

Have you seen the movie ‘Being John Malkovich’? You don’t have to take ‘getting inside your customer’s head’ that literally. What should you do? Put your customer and his needs front and center, instead of your own product and service.

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April 14, 2017

What is social selling and does it actually work?

So social media is not only for marketing purposes? No, it’s not. Salespeople can use it too, it’s called social selling. It’s the digital age way for salespeople to connect with highly targeted prospects and build a personal relationship with them to gain trust and close deals.

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February 21, 2017

45 crucial questions that belong in every marketing plan

Strategic marketing choices belong in a written marketing plan, probably the most important document for every marketer who wants to work consistently and professionally. But how do you start with a strategic marketing plan?

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September 2, 2016

Variable prices produce more creative marketing campaigns

Many marketing managers get nervous when they have to fix the price of their product or service. They do not dare to keep asking, find it difficult to find ‘the right price’ and certainly don’t dare to raise their prices for fear of losing customers or orders. The search for the ‘right price’ is therefore often a complex task.

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