Blog for marketers and marketing teams

Marketing is more than setting up and managing promotions and campaigns. The success of operational marketing projects is determined by the quality of the strategy that serves as the basis for the implementation. Operational marketing success based on a weak marketing strategy is rare, you know. Good marketers therefore not only execute, they also think about the strategy that must lead to success. Professional marketers go one step further: they define the strategy, document and substantiate it and share it with their colleagues, marketing agency, customers and management. In this way the defined strategy becomes even stronger thanks to the shared insights. In this article I give you some tips and techniques for sharing a defined marketing strategy with other people.

How do you put together an efficient marketing team? What do you do internally, what do you outsource? Due to recent developments in marketing the answer to that question is no longer that simple. That’s why we are happy to explain which specialists are indispensable within your dream team.

Marketing agencies are ‘early adopters’ for digital marketing tools. Over the past few years, they have put a great deal of effort into digitising their organisation, much more than the marketing teams for which they develop actions and campaigns. There’s been a successful marriage between marketing agencies and marketing technology. However, the explosion of marketing technology providers, the fragmentation of the office landscape and the emerging digitisation of marketing teams (the clients of the agencies) are endangering that marriage. 

On the most popular job platform in Belgium (VDAB), we selected 500 recent marketing vacancies and analysed the job titles. It gives a good picture of how marketing teams are organised and for which marketing profiles companies mainly search. Interesting for those who are new to the job market or want to reorient themselves.

Do not underestimate the laws of marketing technology implementation. After all, the choice of a MarTech tool is just a choice. Afterwards, people and processes will determine success. There are few ‘bad’ tools within the landscape, but there are masses of inadequate implementations. In this article, I will list the most critical pitfalls in the implementation of marketing technology for you and immediately give tips on how to make a success of the set-up or implementation.

At Husky, we often get the question if you can use our tool to set up a simple marketing calendar. ‘Simple’ usually means: like Excel, but with the advantages of a digital application. Of course you can! Let me show you the fastest way to set up such a calendar, and which parts it should include. 

Marketers can no longer underestimate the role of content marketing. Content marketing means that a company translates its knowledge into relevant information for the target group via posts, blogs, videos, white papers, webinars etc.

In this article, I zoom in on the structure and composition of a strategic marketing plan. You will learn which components it consists of, what is the most logical step-by-step plan and I offer you a template to start working on it immediately.

Brussels, December 2018. It is quiet at our stand during the annual marketing congress of BAM (Belgian Association of Marketing), the highlight for Belgian marketers. While sipping my coffee, I read the messages on the Twitter wall, a LED screen that rises metres high above the stands. “We want to get the marketer back in the boardroom”, is a tweet that passes by. 

Marketing planning is becoming more and more challenging. Not only the expansion of channels, but the practice of grouping teams in silos has made planning more difficult in terms of clarity. Modern campaigns demand an omnichannel approach. But how do you create an omnichannel plan? Peter Desmyttere, founder of Husky Marketing Planner, answers this question during an interview with the NIMA Marketing Tribune. You will find the entire interview below.

… and how do you get started on one? We will give you clear answers to these questions, including links to concrete working documents, questionnaires and tools.

Not every company is the same. Not every marketing strategy is the same. Husky allows you to craft your marketing strategy according to your own insights.