Blog for marketers and marketing teams

May 15, 2019

The optimal campaign planning for retailers

Lately, we’ve had a lot of marketing teams at retailers knocking on our door to bring order to their planning chaos. In a multichannel world with a multitude of campaigns, they want to work as closely as possible with their marketing colleagues and external marketing agencies. They quickly clash with the limitations of spreadsheets and generic planning tools that do not provide an integrated view of different channels and campaigns.

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April 10, 2017

What are the biggest stumbling blocks for marketeers at publishing houses?

Find out what the biggest stumbling blocks are for marketeers at publishing houses and what marketing workflow management can do for them.

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January 10, 2017

The advertising agency of the future

Rarely has a sector questioned itself so much as that of marketing and advertising agencies. Many models have been created, ingloriously disposed of until declared completely dead. Every day somewhere in the world a new agency starts up that wants to do it “completely differently”. Old wine in new wineskins? Or is there more going on?

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