Blog for marketers and marketing teams

February 25, 2020

When is a communication plan good or bad?

The communication plan is one of the cornerstones of a professional marketing policy. Marketers who work without a communication plan are condemned to work ad hoc within a multitude of tasks with deadlines. In other words: hopping from task to task is not the most ideal way to conduct a communication or marketing policy. The communication plan draws the lines (vision) for the future, divides the umbrella concept of ‘communication’ into different projects, gives peace of mind and puts all noses in the same direction.

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February 24, 2020

The 6 marketing stages of a trade fair participation
Planning and workflows are foundations for success

Participation in one or more public fairs or trade fairs is part of many marketing plans and budgets. Anyone who plans an event knows that there are many steps in a planning process that must lead to a successful trade fair participation. From my point of view – as a marketing consultant and founder of a planning tool for marketeers – I see a lot of ad hoc work during this planning process. Marketers run from deadline to deadline and never get a grip on or an overview of the planning process for the trade fair. I plead for a radical turnaround, away from ad hoc work and rushing to the next deadline. The solution? Divide your fair trade participation into 6 clear stages, with detailed workflows attached to each stage. In this article I sketch the 6 key stages for a successful trade fair participation and give you tools for workflows and trade fair planning.

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August 19, 2019

Marketing planning shared between marketing agency and marketing team
From utopia to reality

Marketing agencies and marketing teams work together on campaigns and marketing projects. But how far does “together” extend? In practice, after a briefing, the agency starts working internally, reporting and planning via mail, Excel, pdf and meetings. The one party, the agency, executes; the other party, the client, gives feedback. This is repeated until the campaign or project is completed. This works great for creative projects such as rebranding. But what if the agency actively participates in campaigns, for example for content, advertising or PR? Should “together” not really be “together”, in a shared marketing planning? Utopia according to one, because an agency organization does not correspond to a team organization with a client. Hard reality according to us, because marketing technology offers perfect solutions.

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July 15, 2019

5 indispensable competencies in a marketing team
How to build your marketing dream team

How do you put together an efficient marketing team? What do you do internally, what do you outsource? Due to recent developments in marketing the answer to that question is no longer that simple. That’s why we are happy to explain which specialists are indispensable within your dream team.

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February 22, 2019

How to successfully manage projects in marketing

Completing a project on time and within budget, while achieving the required quality level, is the essential task of a project manager. And, he(*) is consciously or unconsciously hindered from not succeeding in that mission. What does a project manager have to do to ensure that his project suffers as little inconvenience as possible?

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August 14, 2018

Participating in trade fairs: a trade fair plan for peace of mind and higher returns

The pressure is almost palpable in the weeks just before participating in a trade fair, one deadline following rapidly on another. These are stressful weeks in which plans often go awry for anyone who finds it difficult to get a good grasp on the planning. Nevertheless, there is no reason why marketing planning with regard to trade fairs should be difficult. A carefully compiled and rigorously executed trade fair plan will give you peace of mind and good returns, both during and after the trade fair. In this article, I will not only describe what a professional trade fair plan looks like, but how you can set to work with it in concrete terms.

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December 5, 2017

Tags on projects

Do you find it hard to structure your projects according to project groups? Good news! Now it’s possible to apply Tags to projects.

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May 31, 2017

Copying projects and using templates

Do you organize events and webinars on a regular basis? Are you dealing with recurring publications? Do you want to standardize your product launches? We’ve got some great news for you!

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May 17, 2017

Statuses of projects, tasks and campaigns

Up till now, it was only possible to use statuses in the context of projects. But it also comes in handy to add a status to your tasks and campaigns. That’s why we’ve added it.

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March 15, 2017

Event prepping: 9 steps towards exhibitor success

Planning to exhibit at industry events or conferences this year? Here’s your plan for exhibitor success!

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February 9, 2017

10 reasons marketers should use a project management tool

Project management for marketing managers: from nothing but pressure to no stress. In no time. Here’s how!

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September 22, 2016

For real Groupies

Most marketers and marketing teams have a lot on their plates. To help them gain more control over their work, we have added Groups to Projects. Available now for everyone.

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