Blog for marketers and marketing teams

April 3, 2019

The starter's guide to digital marketing tools

Today’s MarTech landscape has expanded enormously. But which tools come in handy? Below I listed seven tools that are essential for every digital marketer and I give some tips on how to use them.

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March 14, 2019

Marketing budget: marketers increasingly spend on marketing technology

Great news for marketers: the budget they receive is no longer decreasing. A positive wind is blowing through the marketing landscape. Strikingly, marketers spend less on workers, paid media and marketing agencies. Almost one-third of the marketing budget goes to marketing technology.

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December 18, 2018

How to convince colleagues and management to use marketing planning software

Is your marketing planning still in Excel or on a whiteboard? You may have encountered a number of problems and are now looking for a digital solution in the cloud. Maybe you are reluctant to convince your colleagues and management to invest in a digital tool that will simplify your work as a marketer and that of your colleagues. This article will assist you.

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December 11, 2018

The strategic marketing plan: the key to the boardroom

Brussels, December 2018. It is quiet at our stand during the annual marketing congress of BAM (Belgian Association of Marketing), the highlight for Belgian marketers. While sipping my coffee, I read the messages on the Twitter wall, a LED screen that rises metres high above the stands. “We want to get the marketer back in the boardroom”, is a tweet that passes by. 

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October 16, 2018

6 trends for the communication plan of 2019

What shouldn’t be missing from your communication plan for 2019? What are the trends in marketing and communication? Analysis of dozens of communication plans shows 6 trends.

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September 26, 2018

The perfect communication plan in 10 steps

Marketers are often being confronted with the challenge to set up a communication plan. It has to be written in function of the next year, because you’re new at your job, to create order in the current planning chaos, to get your team to work towards the same goals, or to streamline a new marketing project.

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May 17, 2018

Marketing plan technology is like playing guitar

When I was a teenager, I wished I could play guitar and be just like my favorite rock heroes. All I needed was a good guitar. And if at all possible, a Gibson, because this was what my heroes played. Although my dream soon became reality, it quickly turned into a nightmare. It became clear that a professional guitar was no guarantee of good guitar playing, meaning that this impatient teenager gave up after many trials and tribulations.

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April 18, 2018

The multifocal glasses of a marketing manager

A marketing manager must be able to look ahead, as well as look back and keep an eye on the details. On the one hand, they have to see the overall picture, but on the other hand, they have to make sure that everything proceeds without a hitch and make adjustments if necessary.

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March 31, 2017

Has marketing become too agile for remote work?

After years of working remotely, IBM’s marketing team is now called back to the office. The CMO wants them to have more impact, creativity and fun and, most importantly, believes that marketing has become too dynamic for telework.

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March 16, 2017

Think about existing customers for a change

Marketing often focuses on getting new leads and customers, so why not think about existing customers for a change? They already love your brand and you know it.

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February 17, 2017

Be bold: turn off all notifications!

Stress is all around us. We’ve talked about it a few times over the past couple of weeks and the biggest stress factor for us marketers seems to be productivity – or rather a lack of it. That’s why I’m giving you this quick and easy yet incredibly bold productivity tip: dare to turn off all notifications once in a while.

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January 13, 2017

The toolbox for the markITer

The biggest challenge for a marketeer? Not being more creative, but being able to keep more balls in the air. A better use of IT resources is the key to success.

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January 10, 2017

The advertising agency of the future

Rarely has a sector questioned itself so much as that of marketing and advertising agencies. Many models have been created, ingloriously disposed of until declared completely dead. Every day somewhere in the world a new agency starts up that wants to do it “completely differently”. Old wine in new wineskins? Or is there more going on?

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April 23, 2016

Demo videos aim best at the heart of the customer

Anyone who sells complex products or services benefits from a demo video. It explains in barely one minute what your product or service can mean for the customer or prospect.

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