A recent marketing benchmark report on artificial intelligence (AI) indicated that 61.4% of marketers are already using AI to optimise their marketing activities. The majority (44.4%) use AI for content production. The next step will undoubtedly be the use of AI to determine, via marketing analytics, which content is or is not successful. The result of these analyses will then probably lead to an adjustment of the content marketing plan. But using AI to analyse marketing results will go beyond content. The results of, say, digital advertising campaigns, landing pages for SEO or the number of registrants for an event will also be quickly and clearly mapped by AI. AI will thus become an ally for marketers who want more focus on analysing data, spotting trends, and providing valuable insights. In this article, I map out the basics of ‘measuring marketing results through AI’ for marketers.