Blog for marketers and marketing teams

July 3, 2023

7 pitfalls in marketing technology
and tips to overcome them

Do not underestimate the laws of marketing technology implementation. After all, the choice of a MarTech tool is just a choice. Afterwards, people and processes will determine success. There are few ‘bad’ tools within the landscape, but there are masses of inadequate implementations. In this article, I will list the most critical pitfalls in the implementation of marketing technology for you and immediately give tips on how to make a success of the set-up or implementation.

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