Blog for marketers and marketing teams

January 3, 2024

Roadmap to marketing budget planning
Five steps to practical marketing budget planning

Professional marketers absolutely need marketing budget planning if they want a good understanding of the progress of their marketing budget at any time of the year. Yet many marketers struggle with setting up a marketing budget and implementing marketing budget planning. However, this is easier than you think. In this article, I provide a step-by-step plan to quickly set up a logical and clear structure for planning your marketing budget.

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December 27, 2023

How to manage a marketing budget?
A guideline for preparing, reporting, and optimising your marketing budget

Managing the marketing budget is an essential part of marketing management. After all, marketers must carefully watch over the budget they have been allocated. Are they spending less? Then they haven’t gotten everything out of the budget. Are they spending more? Then they’ve managed their budget poorly. But how do you manage a marketing budget? In this article, I describe the three essential components of a marketing budget and give concrete examples of how to manage marketing budgets well.

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