Blog for marketers and marketing teams

May 15, 2019

The optimal campaign planning for retailers

Lately, we’ve had a lot of marketing teams at retailers knocking on our door to bring order to their planning chaos. In a multichannel world with a multitude of campaigns, they want to work as closely as possible with their marketing colleagues and external marketing agencies. They quickly clash with the limitations of spreadsheets and generic planning tools that do not provide an integrated view of different channels and campaigns.

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April 4, 2019

How to redesign a marketing team omnichannel

Last year, a journalist from Retail Detail asked me about my vision on the marketing trends for 2018. At that time, I answered wholeheartedly: “omnichannel planning will be the most important challenge”. And, as it turns out in practice: the customer is completely ready for it. He or she thinks, acts, lives omnichannel. They want the same message and experience on every channel where they experience your brand message or communication.

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February 6, 2019

How do you set up a content marketing plan?

Marketers can no longer underestimate the role of content marketing. Content marketing means that a company translates its knowledge into relevant information for the target group via posts, blogs, videos, white papers, webinars etc.

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January 24, 2019

Email marketing campaigns: what's the perfect timing?

Email marketing is undoubtedly an important part of your marketing approach. But on what day and at what time should you send out emails?

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January 9, 2019

Inspiring calendars for your content marketing

When determining your content planning, you will want to take into account what is going on among your target groups: the ‘top topicals’. Nice idea, but where do you start?

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October 16, 2018

6 trends for the communication plan of 2019

What shouldn’t be missing from your communication plan for 2019? What are the trends in marketing and communication? Analysis of dozens of communication plans shows 6 trends.

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September 26, 2018

The perfect communication plan in 10 steps

Marketers are often being confronted with the challenge to set up a communication plan. It has to be written in function of the next year, because you’re new at your job, to create order in the current planning chaos, to get your team to work towards the same goals, or to streamline a new marketing project.

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April 18, 2018

The multifocal glasses of a marketing manager

A marketing manager must be able to look ahead, as well as look back and keep an eye on the details. On the one hand, they have to see the overall picture, but on the other hand, they have to make sure that everything proceeds without a hitch and make adjustments if necessary.

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April 2, 2018

New in communication: weekly calendar, channels and moments

Planning, executing and following-up on communication has never been easier thanks to the new weekly calendar.

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March 13, 2018

Social media and Omnichannel marketing: how to build the bridge

Social media teams or marketeers usually limit themselves, in practice, to conducting social media campaigns. Sounds logical. Still: this does not correspond closely enough to the world that your customers live in, who think and act in full omnichannel mode today. But how do you build a bridge between social media marketing and omnichannel marketing? How do you seamlessly integrate a social media campaign into an omnichannel campaign? And how do you make social media marketeers think outside the box and draw up integrated plans and schedules with colleagues that manage other complementary channels? In this article I will give you some answers, tips and advice on how to transform social media campaigns into omnichannel campaigns.

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December 17, 2017

Omnichannel in retail: an interview with Jelle Sybesma (HEMA)

Jelle Sybesma works as an omnichannel consultant for the Dutch retailer HEMA. We will be speaking to him about such subjects as the role played by omnichannel in retail campaigns, the impact of the customer journey on omnichannel campaigns and the position of the customer card in an omnichannel strategy.

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September 25, 2017

More power for campaign planners

The last few months we have been working on the campaign calendar and are pleased that we can give a taste of it. More of that sweetness is coming soon. The campaign calendar has become more flexible, quicker, more useful and more insightful than ever.

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May 17, 2017

Statuses of projects, tasks and campaigns

Up till now, it was only possible to use statuses in the context of projects. But it also comes in handy to add a status to your tasks and campaigns. That’s why we’ve added it.

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January 13, 2017

The toolbox for the markITer

The biggest challenge for a marketeer? Not being more creative, but being able to keep more balls in the air. A better use of IT resources is the key to success.

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November 4, 2016

How to write better Facebook updates

Discover why more variety is the key to success and a higher commitment.

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