Blog for marketers and marketing teams

January 30, 2021

How do you manage a marketing budget?

Managing the marketing budget is an essential part of marketing management. After all, marketers must carefully watch over the budget they have been allocated. Are they spending less? Then they haven’t gotten everything out of the budget. Are they spending more? Then they’ve managed their budget poorly. But how do you manage a marketing budget? In this article, I describe the three essential components of a marketing budget and give concrete examples of how to manage marketing budgets well.

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September 24, 2019

How to share your marketing budget with others
The more transparent the marketing budget, the more shareable it is

Professional budgeting is essential in a modern marketing policy. It provides insight into budgeted costs, expected costs and real expenditure. Both at the macro level (plan, project, campaign. etc.) and within micro-budgeting (channels, specific timing, etc.). Marketers who have to manage without professional budgeting are blind in terms of budget, costs and ROI.

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March 14, 2019

Marketing budget: marketers increasingly spend on marketing technology

Great news for marketers: the budget they receive is no longer decreasing. A positive wind is blowing through the marketing landscape. Strikingly, marketers spend less on workers, paid media and marketing agencies. Almost one-third of the marketing budget goes to marketing technology.

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November 18, 2018

New budget capabilities in Husky

Booyah! Budget in Husky is completely renewed. It is the result of a lot of thinking and conversations with our customers. On the one hand, budgeting marketing projects is now easier and more understandable, and on the other hand, the power users get extra capabilities to plan and follow up their marketing budget.

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October 24, 2018

7 tips to optimise your marketing budget

A professional marketing budget is very important. For various reasons. One is undoubtedly reporting to the management. After all, marketing managers cannot afford to be speechless when discussing the budget with the management. Another reason to budget: better insight into historical, current or future projects and campaigns. Those who don’t budget are like a captain who sails blindly. But also think of ROI (Return On Investment) discussions.

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August 3, 2017

Performance-based marketing budget: ROI as the sole truth

Variable marketing budget: this may not sound logical to many companies, but if it’s performance-based marketing you’re after, this is the approach you should take.

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July 20, 2017

Marketing budget: is online overtaking offline?

If you believe what trend watchers say, you would be crazy if you were still spending part of your marketing budget on offline marketing. Is this reality? And is it realistic?

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July 6, 2017

Drawing up a marketing budget: how to get started

A marketing budget generally comprises 10% of the total costs. Does this apply to you as well? Why (or why not)?

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