Blog for marketers and marketing teams

February 25, 2021

Infographic: Kick stress out of your marketing team

Marketing is a fascinating sector that evolves at lightning speed: everything is better, faster and stronger all the time. Unfortunately, the number of marketers suffering from stress seems to be growing at the same rate.

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February 18, 2021

Marketing Project Management. 10 benefits.

Professional marketing project management is becoming an ever greater challenge within marketing teams and marketing departments. After all, the ad hoc organization of the average marketer today is no longer aligned with the complex marketing environment and ever-increasing pressure from above in the organization. I see 3 major drivers for marketing project management.

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January 30, 2021

How do you manage a marketing budget?

Managing the marketing budget is an essential part of marketing management. After all, marketers must carefully watch over the budget they have been allocated. Are they spending less? Then they haven’t gotten everything out of the budget. Are they spending more? Then they’ve managed their budget poorly. But how do you manage a marketing budget? In this article, I describe the three essential components of a marketing budget and give concrete examples of how to manage marketing budgets well.

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January 17, 2021

Why marketers are more likely to face stress and burnout

The marketing profession is more exciting than ever, thanks to the many new (digital) techniques marketers are given to communicate with customers and prospects. However, there is a flip side to the coin.

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December 24, 2020

More and more marketing tools for marketers

The number of marketing tools (IT tools or marketing technology) for marketers and marketing teams has exploded in recent years. Read in this article which tools exist and how they relate to office software such as Microsoft365.

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November 30, 2020

Overview and insight biggest problems for marketers

Together with a market research agency, we surveyed marketeers for the biggest problems in personal and team organisation. The research shows that marketers mainly struggle with a lack of insight and overview. In particular, marketers lack insight into marketing processes and an overview of the course of specific projects, tasks and campaigns.

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October 29, 2020

Excel is stupid ... as a marketing calendar

Many marketers use (or abuse) Excel for everything: task lists, budget monitoring, page distribution of publications and also for planning their projects. Excel is without a doubt the global market leader for marketing planning tools. Doesn’t that sound crazy? A spreadsheet used by marketers as the tool for marketing planning?

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September 23, 2020

How to create a simple result-dashboard for marketing?

Marketing results dashboards exist in many scents and colours. From super-simple to super-complex. From super-quick to ‘don’t start’. This article is written for those who are satisfied with measuring a few KPIs. You don’t need a supersonic marketing dashboard to monitor this. However, do you want to avoid creating a separate Excel document again? Then it’s best to do that right away in your marketing planning. In this way, planning and results are linked to each other.

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September 23, 2020

Does a Marketing Planning Tool help you to obtain an ISO certificate?

Companies that go for an ISO certificate often need the support of the marketing department. Marketing is usually involved in achieving ISO-9001 (for quality) and ISO14001 (for the environment). In these cases, the company is thoroughly audited on 4 critical processes in the company: sales, marketing, production and logistics. For the marketing department, obtaining an ISO standard is a significant stress test. After all, the ISO auditors then look for processes within the marketing team. They look for evidence that the marketing team is so well organised that it is not dependent on one or more people, but that it relies entirely on well-founded processes that ensure that the team continues to run professionally when strategic team members are absent, sick, fired or left. The use of martech tools, such as Husky, is a terrible bonus in ISO processes. In this article, I explain why on the basis of a concrete case.

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August 28, 2020

What types of marketing tasks exist?
Efficient task management is a must for any marketing team

Marketers have a varied job. For most of us, no single day looks exactly the same. But: marketeers also have a challenging job because they have to keep many different signs straight every day. They work within a marketing schedule that is sometimes stable and rigid, but can just as easily be changed quickly. The result? Marketeers carry out many different types of tasks in function of the implementation of the marketing planning. Does an e-newsletter have to be sent out? Then maybe 2 marketeers are at work, divided into 12 tasks or to do’s. Is there an event on the doorstep? Then an entire marketing team is almost involved through dozens of tasks, spread over several months.

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