Together with a market research agency, we surveyed marketeers for the biggest problems in personal and team organisation. The research shows that marketers mainly struggle with a lack of insight and overview. In particular, marketers lack insight into marketing processes and an overview of the course of specific projects, tasks and campaigns.
Marketers indicate in the survey that they do not always know exactly what their colleagues are doing and which tasks have already been completed. This makes it difficult for them to take stock of the current projects and reporting to the management or client is often preceded by a very complex puzzle.
They are sometimes so busy with a specific task that they lose sight of the strategy behind the project or even the complete marketing plan in which the task belongs. 39% of those surveyed acknowledged that continuous ad hoc work makes it difficult to act proactively and to frame marketing actions within a structured whole.