Blog for marketers and marketing teams

April 21, 2021

Project management software: Trello or Husky?

Project management tools come in all sorts. One of the most popular choices right now is Trello. You might wonder what makes Husky Marketing Planner different. Good question!

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March 18, 2021

7 time management tips for the busy marketer

How efficient are you as a marketer? Are you really getting the most out of your time? Give your time management skills a boost with these tips.

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March 8, 2021

40 crucial questions that belong in every marketing plan

Strategic marketing choices belong in a written marketing plan, probably the most important document for every marketer who wants to work consistently and professionally. But how do you start with a strategic marketing plan?

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February 25, 2021

Infographic: Kick stress out of your marketing team

Marketing is a fascinating sector that evolves at lightning speed: everything is better, faster and stronger all the time. Unfortunately, the number of marketers suffering from stress seems to be growing at the same rate.

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February 18, 2021

Marketing Project Management. 10 benefits.

Professional marketing project management is becoming an ever greater challenge within marketing teams and marketing departments. After all, the ad hoc organization of the average marketer today is no longer aligned with the complex marketing environment and ever-increasing pressure from above in the organization. I see 3 major drivers for marketing project management.

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January 30, 2021

How do you manage a marketing budget?

Managing the marketing budget is an essential part of marketing management. After all, marketers must carefully watch over the budget they have been allocated. Are they spending less? Then they haven’t gotten everything out of the budget. Are they spending more? Then they’ve managed their budget poorly. But how do you manage a marketing budget? In this article, I describe the three essential components of a marketing budget and give concrete examples of how to manage marketing budgets well.

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January 17, 2021

Why marketers are more likely to face stress and burnout

The marketing profession is more exciting than ever, thanks to the many new (digital) techniques marketers are given to communicate with customers and prospects. However, there is a flip side to the coin.

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December 24, 2020

More and more marketing tools for marketers

The number of marketing tools (IT tools or marketing technology) for marketers and marketing teams has exploded in recent years. Read in this article which tools exist and how they relate to office software such as Microsoft365.

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November 30, 2020

Overview and insight biggest problems for marketers

Together with a market research agency, we surveyed marketeers for the biggest problems in personal and team organisation. The research shows that marketers mainly struggle with a lack of insight and overview. In particular, marketers lack insight into marketing processes and an overview of the course of specific projects, tasks and campaigns.

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October 29, 2020

Excel is stupid ... as a marketing calendar

Many marketers use (or abuse) Excel for everything: task lists, budget monitoring, page distribution of publications and also for planning their projects. Excel is without a doubt the global market leader for marketing planning tools. Doesn’t that sound crazy? A spreadsheet used by marketers as the tool for marketing planning?

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