Blog for marketers and marketing teams

Professional marketing project management is becoming an ever greater challenge within marketing teams and marketing departments. After all, the ad hoc organization of the average marketer today is no longer aligned with the complex marketing environment and ever-increasing pressure from above in the organization. I see 3 major drivers for marketing project management.

Marketers have a varied job. For most of us, no single day looks exactly the same. But: marketeers also have a challenging job because they have to keep many different signs straight every day. They work within a marketing schedule that is sometimes stable and rigid, but can just as easily be changed quickly. The result? Marketeers carry out many different types of tasks in function of the implementation of the marketing planning. Does an e-newsletter have to be sent out? Then maybe 2 marketeers are at work, divided into 12 tasks or to do’s. Is there an event on the doorstep? Then an entire marketing team is almost involved through dozens of tasks, spread over several months.

How efficient are you as a marketer? Are you really getting the most out of your time? Give your time management skills a boost with these tips.

Marketing is a fascinating sector that evolves at lightning speed: everything is better, faster and stronger all the time. Unfortunately, the number of marketers suffering from stress seems to be growing at the same rate.

Managing the marketing budget is an essential part of marketing management. After all, marketers must carefully watch over the budget they have been allocated. Are they spending less? Then they haven’t gotten everything out of the budget. Are they spending more? Then they’ve managed their budget poorly. But how do you manage a marketing budget? In this article, I describe the three essential components of a marketing budget and give concrete examples of how to manage marketing budgets well.

The marketing profession is more exciting than ever, thanks to the many new (digital) techniques marketers are given to communicate with customers and prospects. However, there is a flip side to the coin.

The number of marketing tools (IT tools or marketing technology) for marketers and marketing teams has exploded in recent years. Read in this article which tools exist and how they relate to office software such as Microsoft365.

Together with a market research agency, we surveyed marketeers for the biggest problems in personal and team organisation. The research shows that marketers mainly struggle with a lack of insight and overview. In particular, marketers lack insight into marketing processes and an overview of the course of specific projects, tasks and campaigns.

Many marketers use (or abuse) Excel for everything: task lists, budget monitoring, page distribution of publications and also for planning their projects. Excel is without a doubt the global market leader for marketing planning tools. Doesn’t that sound crazy? A spreadsheet used by marketers as the tool for marketing planning?

Companies that go for an ISO certificate often need the support of the marketing department. Marketing is usually involved in achieving ISO-9001 (for quality) and ISO14001 (for the environment). In these cases, the company is thoroughly audited on 4 critical processes in the company: sales, marketing, production and logistics. For the marketing department, obtaining an ISO standard is a significant stress test. After all, the ISO auditors then look for processes within the marketing team. They look for evidence that the marketing team is so well organised that it is not dependent on one or more people, but that it relies entirely on well-founded processes that ensure that the team continues to run professionally when strategic team members are absent, sick, fired or left. The use of martech tools, such as Husky, is a terrible bonus in ISO processes. In this article, I explain why on the basis of a concrete case.