Blog for marketers and marketing teams

February 12, 2019

Can I set up a marketing calendar in Husky?

At Husky, we often get the question if you can use our tool to set up a simple marketing calendar. ‘Simple’ usually means: like Excel, but with the advantages of a digital application. Of course you can! Let me show you the fastest way to set up such a calendar, and which parts it should include. 

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February 6, 2019

How do you set up a content marketing plan?

Marketers can no longer underestimate the role of content marketing. Content marketing means that a company translates its knowledge into relevant information for the target group via posts, blogs, videos, white papers, webinars etc.

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January 30, 2019

New: task lists save time

If you work in a structured way, you get more done in a day. Structure and Husky go hand in hand through marketing land, and therefore it is now possible to use templates for task lists.

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January 24, 2019

Email marketing campaigns: what's the perfect timing?

Email marketing is undoubtedly an important part of your marketing approach. But on what day and at what time should you send out emails?

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January 16, 2019

How to write a strategic marketing plan

In this article, I zoom in on the structure and composition of a strategic marketing plan. You will learn which components it consists of and what is the most logical step-by-step plan.

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January 9, 2019

Inspiring calendars for your content marketing

When determining your content planning, you will want to take into account what is going on among your target groups: the ‘top topicals’. Nice idea, but where do you start?

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December 18, 2018

How to convince colleagues and management to use marketing planning software

Is your marketing planning still in Excel or on a whiteboard? You may have encountered a number of problems and are now looking for a digital solution in the cloud. Maybe you are reluctant to convince your colleagues and management to invest in a digital tool that will simplify your work as a marketer and that of your colleagues. This article will assist you.

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December 18, 2018

What’s the cost of marketing planning software?

Great question! Do not only consider the cost of the software but also the time it takes you to change the way you work.

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December 11, 2018

The strategic marketing plan: the key to the boardroom

Brussels, December 2018. It is quiet at our stand during the annual marketing congress of BAM (Belgian Association of Marketing), the highlight for Belgian marketers. While sipping my coffee, I read the messages on the Twitter wall, a LED screen that rises metres high above the stands. “We want to get the marketer back in the boardroom”, is a tweet that passes by. 

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November 18, 2018

New budget capabilities in Husky

Booyah! Budget in Husky is completely renewed. It is the result of a lot of thinking and conversations with our customers. On the one hand, budgeting marketing projects is now easier and more understandable, and on the other hand, the power users get extra capabilities to plan and follow up their marketing budget.

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