A marketing calendar is essential for planning, coordinating, optimising, and executing your marketing efforts. It serves as a central tool where all campaigns, channels, and marketing tools for a given period are organised in a clear overview. It ensures that everyone in your team is up-to-date with ongoing projects, tasks, and deadlines. When managed properly, a marketing calendar helps you communicate consistently and purposefully with your target audience. However, despite its importance, many businesses and marketers make mistakes that undermine their success. In this blog, I’ll discuss five common mistakes when managing your marketing calendar and offer tips on how to avoid them.