Each marketing team wants to work as efficiently as possible within an external environment that is becoming increasingly agile, uncertain and complex. Agile working – in which multidisciplinary teams search for concrete results via result-oriented sprints and short cycles – is presented as a potential solution. Agile experts know for sure: a sequence of targeted, short-term actions works better than long-term campaigns in certain cases. But is that really the case? And if so: how do I get started? Marketers are left with a lot of questions when they want to introduce agile working within their organisation. In this article I list the most common questions (and answers) for you.
Marketing agencies and marketing teams work together on campaigns and marketing projects. However, should “together” not really be “together”, in a shared marketing planning?