Marketing results dashboards exist in many scents and colours. From super-simple to super-complex. From super-quick to ‘don’t start’. This article is written for those who are satisfied with measuring a few KPIs. You don’t need a supersonic marketing dashboard to monitor this. However, do you want to avoid creating a separate Excel document again? Then it’s best to do that right away in your marketing planning. In this way, planning and results are linked to each other.