Marketing results dashboards exist in many scents and colours. From super-simple to super-complex. From super-quick to ‘don’t start’. This article is written for those who are satisfied with measuring a few KPIs. You don’t need a supersonic marketing dashboard to monitor this. However, do you want to avoid creating a separate Excel document again? Then it’s best to do that right away in your marketing planning. In this way, planning and results are linked to each other.
Marketing agencies and marketing teams work together on campaigns and marketing projects. However, should “together” not really be “together”, in a shared marketing planning?