Marketing is more measurable than ever thanks to digital tools that make the results of marketing actions measurable. The modern marketer therefore has a basket of data available to quickly and accurately manage marketing results: in Google Analytics, in CRM tools, in e-mail marketing software, in Marketing Automation technology, in dashboards, in Excel sheets … But how do you bring these together within a strategy to sustainably manage marketing results and look at marketing ROI? Those who do, see marketing as an investment that pays off, brings concrete results, and thus rolls out the red carpet for sales and business development.