In the application, we use a number of terms that we would like to clarify below. The terms are grouped thematically. Click on a term to read more about it.
|Account||Every customer has his own account. A customer is usually a company. The account bundles multiple plans that share employees, tags and templates.
A subscription allows you to use that account for a certain period of time for a certain number of users.
|Plan||A plan is a collection of marketing projects and strategy. Some customers only need one plan in their account. Other customers set up multiple plans, for example for different business units.|
|Project||A project consists of communication planning, tasks, budget, KPI's and notes.
Compare a project with a folder in your folder structure on a server. You will use a project to thematically keep a number of things together, to determine access rights or to use as a copy for similar projects.
|Project group||A project group helps you to put similar projects together. Useful for filters or necessary for your budget distribution.
|Planning||The most important part of your marketing project is the communication calendar. Here you will plan your communication.|
|Channel||Where and how do you communicate? Within a project you list the different communication channels. You choose whether you see this as broad (e.g. social media) or specific (e.g. Facebook).
You can also use channels to provide insight into milestones or sub-themes within your marketing project.
|Moment||When and what will you communicate? Within a channel you indicate on which day, or over which days, you want to plan communication moments.
If you wish, you can give a moment an extra context and therefore hang it on other channels (and projects or plans). A customer testimony can for example be a new page on the website, or a message on social media.
Tags and statuses give you insight and overview.
|Participants||Besides being a responsible person, you can also add participants to channels and moments. In discussions they are immediately suggested. This is also an interesting addition for filtering the communication calendar.
|Task||Who does what, by when? You can add tasks at various levels (projects, channels, moments, costs, KPIs, notes and strategy).|
|Recurring task||Should you tick a task every day, week, month or quarter? Then you make that task recurring. When ticking the task, the new task is created according to the frequency you set.
|Budget||For each project it is possible to determine a budget. This indicates the maximum amount you can spend.|
|Cost||Within each project you list different costs: the components of your budget. For example, you provide costs for copywriting, photography and catering.|
|Expected cost||For each cost, you can specify an expected cost, if desired. This will help you refine your project budget and you can see in advance whether what you plan to do fits within the project budget. If you already have quotations or commitments, the expected cost is becoming increasingly realistic.
The difference between the budget and the expected costs shows you what is still available: which budget has not yet been allocated?
|Invoice||You can attach invoices to any cost. This allows you to compare the expected costs with the actual invoices. You can see what you still expect to spend, or where you had budgeted too much or too little.
An invoice has an amount and an invoice date. Supplier and description are not mandatory. Of course, you can also upload a PDF of the invoice at the cost.
|Fiscal year||Each budget is divided into financial years. You continue to work in the same plan, and can easily compare project budgets from different years.
These financial years do not have to start in January.
|Limit||You can also set a budget for a plan and a project group. To avoid confusion, it is called the limit here. You then compare the limit of the project group or the plan with the sum of all project budgets.
|Result||In the Results section of a project you keep track of figures that are relevant to the project. The figures indicate a monthly gap.|
|KPI||A Key Performance Indicator is a conscious choice of a grade you want to follow. With a KPI you have an objective on the one hand, and a result on the other hand. A year graph compares both for each month.
|Note||For each project you have an empty text document that you can complete with texts, tables, images and links to websites. Used for collecting inspiration, preparing briefings, keeping track of meeting reports,...
|Strategy||Apart from the projects, you will be given the opportunity to write out your strategy for the plan. Use it also to write procedures and other notes.|
|Section||The strategy is split into several sections. A section is no more than a grouping of topics.|
|Topic||A topic is a note within a strategy. It has the same functionality as a project note.
|Context||How is one item linked to another? A task created at a moment has that moment as context. The context of a channel is a project, and at a moment you can also define an extra context, for a multichannel communication planning.|
|Reminder||With a task and a moment you can set a reminder. The person in charge and the participants receive a notification and an e-mail at the desired time, with a link to the task or moment.|
|Tag||Apart from the tree structure with plans, project groups, projects and channels, you can assign a tag to projects, channels, moments and costs. At the overview pages of projects, communication and budget you help to filter for a better overview.|
|Status||You can assign a status to projects, moments, tasks and strategy topics. New items are standard 'Not started'. In addition to some standard statuses, it is also possible to provide additional statuses.|
|Activity log||At the bottom of the Info-tab in the sidebar you will find the log. That list on what happened.|
|Discussion||About every item of Husky (task channel, moment, KPI or note) you can start an online discussion. By default, discussions are for everyone who has access to the project, unless you mention an employee by having his name preceded by an @. You can add comments to a discussion. A discussion remains open until someone completes it. In lists an icon is used to show which items still have open discussions.
|Template||A template accelerates the process of marketing planning and follow-up. With task lists, for example, you make reusable lists of tasks available to your colleagues. You can also consider an existing project as a template by copying it. Deadlines and dates of communication moments are automatically shifted according to a new focus date.
|User||Someone who has access to the Husky platform is called a user. There are paying and free users. Free users have limited possibilities: either they have access to only a few projects, or they can only consult the plans or projects and participate in online discussions.|
|Administrator||The Administrator is responsible for the account. He (or she) is often also the one who started the account. Just like the Administrators of the account, he has all the rights. He is the only one who receives the renewal invoice.|
|Manager||At the account level, a Manager has access to all plans within the account. He also has access to the tags and templates and can invite additional users, as long as the subscription allows this.|
|Editor||An Editor is invited per plan. He has access to all projects within that plan and can change everything within the limits of a plan.|
|Reviewer||A Reviewer is invited per plan. He has reading rights on all projects and can participate in online discussions|
|Project editor||A project editor is invited per project. Within that project he can create and change everything. He does not have access to the budget part.|
|Project reviewer||Een project reviewer is invited per project. He has reading rights on all parts of that project, except the budget. He can participate in all online discussions within that project.|
Latest update:11 March 2020