Enriching your communication calendar

Do you know what the two most significant disadvantages of a traditional marketing or communication plan in Excel are? One: they are not kept up-to-date adequately. Two: they do not contain enough practical information about the selected channels and moments.

Because Husky will become both your and your colleagues' daily marketing planner, these two disadvantages will now belong to the past. In the last email, I showed you how to quickly and conveniently add channels and moments. This, of course, results in an up-to-date plan. Today, I will show you how you can enrich every channel and every moment with marketing data.

Simply click on the name of the channel. This will bring up a window on the right side of your screen. You can now enrich this channel with:

  • Extra information (info)
  • New moments that are being planned
  • Tasks directly linked to this channel
  • Discussions about this channel with one or more colleagues
  • Attached files or links to files
  • Additional participants (e.g. you and colleague X manage this channel)
  • Tags (I will explain more about this later)

In conclusion, you will also see a log book in the sidebar with all the actions that you or one of your colleagues have taken related to this channel. 

Next, click on the name of the moment. This will bring up a window up to the right side of your screen. You can now enrich this moment with:

  • Extra information (info)
  • Tasks directly linked to this moment
  • Discussions about this moment with one or more colleagues
  • Attached files or links to files
  • An email alert or reminder 
  • A copy of this moment (extra context) in another channel (in another project)
  • A budget that is directly allocated to this moment 
  • Additional participants (e.g. you and colleague X manage this moment)
  • A status
  • Tags (I will explain more about this later)

You or your team can decide how detailed you want the enrichment of the communication calendar to be. Please note: the more data a communication calendar contains, the easier it is to filter afterwards and the more professional your reports will be.

Latest update:20 January 2019