Adding KPIs and results
Besides meticulously keeping track of and compiling reports about budgets, more and more marketers are also wrestling with the question: "But what has all of this brought me?". This is why it is always a good idea to set down a few KPIs whenever you start a project.
Not only does the KPI dashboard focus on measurable marketing; it is also a fantastic way to report the results of your marketing activities to your management. Not only that, it will save you lots of time that you would otherwise have to spend on drawing up reports in Excel.
Among the most commonly used KPIs in marketing plans are website visitors (in general and on specific pages), SEO rankings, lead generation scores and social media fans and loyalty). You can easily keep track of all of these in Husky.